Budgens Launch New Packaging
Budgens own brand products have had a refresh which will be fully rolled out by the end of the year.
Budgens
The decision to rebrand all the value products was driven by the current economic climate and the fact that customers want the same quality but at cheaper prices. The design, created by Pentagram, of the ‘Good Value’ range is simple and effective. Using the same typeface of the Budgens logo, American Typewriter, the large black text sits nicely on the white background. The concept is simple and bold with a short description of each product and an accompanying image on each packet.
The design creates a smart look and feel for the ‘Good Value’ range and conveys the simplicity of the products to the consumer – simple food, simple packaging, simple pricing.
Along with this ‘Good Value’ range they are also launching the ‘Better and Best’ range before the end of the year with hundreds of packets to be changed in the revamp.
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This seems to be the time that brands are pushing products and services with the aim to successfully improve sales. Investing in a company or a product at the beginning of a year is a sensible strategy and for many companies cost-effective as it can dramatically increase sales throughout the rest of the year. It also allows plenty of time to develop a campaign across various methods and mediums.
Raising awareness is important to assist any product or company in succeeding and if you are ready to further push your brand and identity then visit our website to see how Touch marketing & Design can help you.
Sainsbury's has it in the Bag!
Sainsbury’s are launching a new range of reusable shopping bags, which will be rolled out across all stores from the middle of July.
Sainsburys Bags
The bags have been designed by London based agency Lambie-Nairn. The plastic and cloth bags feature animal illustrations that are accompanied by humorous slogans like ‘I’m nuts about recycling’. The design of the bags gives them personality, bringing them to life as friendly objects.
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Promotional products are an extremely cost-effective way to get your name in front of your target market and into the hands of the people that matter. At Touch Marketing & Design, we can develop a range of tailored solutions to help promote your business. For samples of our recent promotional product projects please visit our online promotional products portfolio.
New Website for the Motor Sport Association
A new website has been designed and branded for the Motor Sport Association, the UK arm of world motor sport governing body Fédération Internationale de l’Automobile.
Pass your test
The site, www.passyourtestonline.co.uk designed by a Bolton based agency, was based on the idea of delivering a user experience and not just a tutorial. The site, which is designed to appeal to both learners and instructors, will be used as a database and will allow driving instructors to advertise their services and give potential learners a chance to find the right instructor.
The site offers Driving Standards Agency theory and hazard perception tests, an interactive road signs quiz and more than 200 animated interactive tutorials, all aimed at 17 to 24 year olds.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Cadbury Relaunches Trebor Mint Brands with a New Look
Trebor Extra Strong Mints and Softmints have had a makeover with some new packaging designed by Jones Knowles Ritchie.
Trebor Mints
JKR was asked to rejuvenate the two ‘heritage brands’ making them eye-catching with a no-nonsense brand character. The new packaging is aimed to attract 35 – 55 year old ‘lapsed users’ as well as appealing to existing customers.
The new packaging, due out this month, is visually strong and should help them stand out from the rest of the products on the shelf.
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.
People Tree are 'Keane' on These T-shirts
Fairtrade fashion brand, People Tree, briefed design agency 999 to design a t-shirt that took inspiration from the cover of Keane’s Perfect Symmetry album. The t-shirts are to be merchandised by the pop band, through their website www.keanemusic.com in time for its tour of Japan.
Keane
Apparently the band was consulted by People Tree and commented highly on the t-shirts especially the use of coloured stitching. The t-shirts reflect the energy of the band and its current direction.
999 have previously designed People Tree’s menswear collection and are looking to complete an autumn-winter collection for launch in September.
Street Safe Campaign Springs into Action
A visual identity for this summers ‘Street Safe’ campaign, which is aimed at 14 – 25 year olds in England’s east coastal resorts has been created by Suffolk based agency Spring.
Street Safe
The identity has been created for the ‘Don’t Dice with Danger’ drive, which has been launched due to the numbers of young deaths over the last five years. The identity will appear on beer mats, websites, postcards, posters and new woven wrist bands.
The identity aims to mimic the style of a tattoo and hopes to target young people and remind them of the risks they take.
The campaigns website will also feature various other campaigns including, ‘Look out for your mates’, ‘know your surroundings’, ‘steer clear of trouble’, ‘enjoy your drinks responsibility’, ‘tell someone before you leave’ and ‘think about the consequences’.
Economist Aims High
The Economist is launching a new brand strategy that they hope will appeal to new readers.
Watch the Ad
The ‘Red Wires’ campaign is aiming to reach the ‘intellectually curious’ who might not currently consider themselves to be Economist readers.
The cinema based advert features the wire jumper Florent Blondeau was filmed in Budapest in April 2009. The ad has Florent walking through the city while balancing on red wires, closing with the strapline ‘Let your mind wander’. The advert tries to depict the concept that each wire is representative of a thought inspired by reading The Economist and the journey is a metaphor for the pleasure of connecting different ideas. Visit www.campaignlive.co.uk to view the full cinema advert.
There will be print and digital activity accompanying the cinema adverts. The Economist currently sells 186,995 copies each week in the UK.
Buchanan Galleries Summer Campaign Looks Good
Buchanan Galleries has launched a summer campaign that was created by Glasgow based agency Good Creative.
Buchannan Galleries
The ‘BIG’ campaign will appear across outdoor, press, underground as well as online and will run till the end of July. They will reappear for a second burst in the autumn. The ‘BIG’ campaign is clever, using the BG of Buchanan Galleries as a brand concept that can allow flexibility in further advertisements. They can utilize the concept for any range of products including fashion and homeware and can be used to advertise for special seasons such as Christmas.
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If you would like to advertise your own products and services then Touch Marketing & Design could help you. We can help you create advertising campaigns that really capture the attention of those who matter most. Have a look at our online portfolio and see how we can help you. You can get in touch by emailing info@touchmarketing.co.uk. We look forward to hearing from you.
Waitrose Has an Essential Boost
Waitrose’s new discount range has just about hit its sales target three months earlier than expected.
The range, which had been launched earlier this year to encourage customers to shop with Waitrose instead of cheaper supermarkets, accounts for 13% of their sales.
Waitrose expected sales of the initial 800 Essential Waitrose’s products to hit a target of 15% of sales by October, but they have boosted sales way beyond expectations. Before this new range was launched, Waitrose customers were buying one less item per shop as they started to cut back due to the recession. Research showed that customers were also beginning to shift to other retailers who were supposedly cheaper.
Waitrose’s market share grew by 4% in the 12 weeks to May 17, which is an early indication that the Essentials range strategy has been successful. Waitrose plan to expand the new range to 1400 products by the autumn.
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Promotions, coupons and vouchers can be a great marketing tool to attract new customers as well as being a reward for existing, loyal customers. Touch Marketing & Design can help you create a reward scheme for customers that will hopefully encourage more spending with you in the future. To see how we can help you please contact us on 01254 602260.
Rugby Legend Dallaglio Gets a Brand Makeover
The former England Rugby captain has had an identity created for himself and the Lawrence Dallaglio Foundation. The identity has been created by a West-Sussex based consultancy.
Lawrence Dallaglio
The foundation raises money for charities including Cancer Research UK. The initial brief was to design the identity for the foundation, but it soon became apparent that Dallaglio himself could be doing with a brand of his own, to use for hospitality and sponsorship events.
Both brands have a common element – the number 8, which was the playing number of Dallaglio. The colours of each identity reflect the allegiance Dallaglio has to England and the black and gold of his former club side London Wasps.
The foundation identity will carry the strapline ‘powerful together’ and will be used on invitations and marketing materials for charity events. His personal identity will be rolled out over the next few months.
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.
