Cadbury boosts sales with marketing!

Cadbury have revealed that an increase in their marketing spend helped to boost sales by 6 per cent last year. Their total spend on marketing in 2008 was a massive £584million and this helped make a profit of £400million, which was almost double what was made the previous year.

Cadbury

With the success of their infamous “Gorilla” adverts, “Airport trucks” and the new advert “Eyebrows” which features a brother and sister demonstrating a range of eyebrow dance moves, Cadbury has proved that to be the best you need to invest.

It is true that you only get out what you put in and investing time and money towards a marketing plan can really help boost your sales. To find out how Touch Marketing & Design’s marketing strategy and planning can help your business grow, get in touch today by visiting our website or by calling us on: 01254 602260.

Diet Irn-Bru hopes to hit the spot!

Barr’s Irn-Bru adverts are infamous for their humour and are simply iconic, from the original “Made in Scotland from girders’ adverts to more modern examples like the ‘Phenomenal” campaign.

Diet Irn-Bru

Now they have launched a new outdoor campaign to draw consumer attention to its sugar free variety, diet Irn-Bru. The ads feature two amusing images and ask consumers to ‘Spot the difference’. The only difference being that one of the images clearly says ‘sugar free’. Barr hopes that the adverts will illustrate to consumers that the drink has ‘the same refreshing taste’ as normal Irn-Bru.

Humour is often used in advertising to draw consumer attention and as Irn-Bru has proved throughout the years, it works! If you think adding some humour into your advertising campaigns or you want to look at how else you can market your business or products through advertising then please get in touch. Touch Marketing & Design can help you get your advertising campaign off the ground and help to grow your business.

Tourism Creates a Boom Online

The North East of England is enjoying a boom in tourism according to the BBC’s Breakfast show this morning. DFDC Ferry firm has seen a 20 per cent rise in booking this year already. Foreigners see Britain as a great holiday destination and fantastic value for money, especially with the current weakness of the pound against to Euro.

UK Tourism Boom

It is said that this tourism boom could be worth as much as £4 billion to the area, which is good news for the economy and for the creation of more jobs. Around the North East there are several B&B’s that have seen a substantial rise in online bookings especially from abroad, with some already making advanced booking for the end of the year.

Today it is more important than ever to get your business online. As the tourism industry in the North East has proven, it can bring you business from far and wide and getting online is easier than you may think. Touch Marketing & Design can help you get your business online and get the results you want with search engine optimisation.

If you would like to find out more information please visit the online services section of our website or contact us on 01254 602260.

Kew up for the Anniversary Extravaganza!

Kew Gardens in London is celebrating its 250th anniversary with a ‘tropical extravaganza’ of a campaign. The six week campaign will run across a range of media including the London Underground, press ads, taxis and online activity. Their anniversary will be celebrated with a 12 month programme of festivals and events and this advertising campaign will not only support these but also hopefully highlight Kew Gardens’ important role in conservation as well as being a popular London visitor attraction.

Kew Anniversary

The concept is based on the contrast between the grey skies over London and the colour and warmth, which fills Kew Gardens. The creative work features a street full of typical British umbrellas with a vibrant orchid bursting out in a riot of colour.

Kew Gardens hope to achieve awareness that there is natural beauty in the heart of the busy, grey capital. This campaign is typical of big brand advertising as it runs across various mediums. If you want your advertising to work for you its good to keep it consistent and choose to advertise in a variety of mediums, which in turn will engage a wider audience. Touch marketing & Design work with clients from a wide range of industries to help create marketing strategies and advertising campaigns that really help brands grow. For more information on these services and more, please visit our website.

Reckitt Benckiser Unveils a 'Flash' New Identity

The household, health and personal care group Reckitt Benckiser, famous for Vanish, Flash, Cillit Bang and Nurofen, have unveiled a new corporate identity. The company now aim to be referred to as RB and hope to become better known for their overall brand instead of just their products.

Flash New Logo

The identity has taken inspiration from high performance kites due to RB’s high-speed characteristic corporate performance. The kite mark logo in the identity will be used as a standalone device once the new brand has been established.

A simple identity with an icon or device can do wonders for the profile of your company and products as it is not only easily recognisable but can be more memorable. For example, the McDonalds ‘M’ is just as iconic, if not more so, than the full identity itself.

Touch Marketing & Design are experts at ensuring your identity is powerful and positions your business in the right light. See how we can help you and your business with our proven corporate identity services.

inTouch inPrint

Following the success of our popular email newsletter, we’re about to launch our own magazine.

inTouch Magazine

Don’t panic, we’re not forgetting our roots and heading into publishing, we’ve just taken the feedback we’ve received about this newsletter and have decided to create a paper version with even more in it. Packed with helpful hints and tips, lively articles, all the latest news and useful advice we hope it will become a must read!

To make sure you receive your copy, please give us your details and we’ll send a copy to you as soon as it comes off the press.

Domino's Pizza Boosts Sales

Domino’s pizza chain is expected to boost its advertising budget by more than 10 per cent in 2009 to a massive £20 million. They hope to take advantage of the budget-conscious Britons, who are choosing to eat at home.

Domino's On The Up

Currently market leader in its sector, Domino’s has reported an 18.4 per cent increase in sales for last year. They claim that a third of the 2.7 million households that ordered its pizza were all new customers. Therefore investing in advertising now will only increase sales further for Domino’s and in the current climate this a great example of how investing and spending can pay dividends for you company long-term.

Domino’s also seen an increase in online sales due to highly targeted online marketing and this is something that is integral to the marketplace today. Businesses need to ensure that they are online and that their website not only works hard but also supports their business goals.

The fast food chain is benefiting from the recession as Britons are reaching for cheaper alternatives for family meals. There may be a niche in your market sector that you can take advantage of and here at Touch Marketing & Design we can help you achieve great success through online marketing and direct marketing campaigns. Take a look at our online portfolio to see how we have helped others and how we can help you.

Colwith – a Great Site

Our web team have been busier than ever and have just launched a brand new brochure website for Colwith – luxurious self-catering accommodation in the Lake District.

Colwith

While some clients have very complex needs, others – such as Colwith – need a simple yet strong web presence that helps them look good and get their information across.

It’s a stylish site with great looking imagery that perfectly highlights the importance of strong design, simple navigation, and with clear calls to action.

Why not contact us to find out how we can help you to develop your online presence?

> Visit the Colwith website.
> Learn more about our website design services.

Edinburgh Science Festival's logo is reinvented!

The new identity for the Edinburgh International Science Festival has just been unveiled. The new look has been created to reflect the fun, variety and excitement of the festival.

Logo reinvented!

The challenge was to create an identity demonstrating the appeal of the festival that could attract people of all ages and from all backgrounds. The chosen identity has been designed with the use of vibrant colours, a modern, bold typeface and science themed icons.

A supporting logo has also been created for the festivals touring programme, Generation Science, as well as designing a range of promotional materials for 2009. The festival will take place from 4 to 18 April.

This is the first re-brand of the identity in over a decade, proving that it is good to refresh and keep up with the times. If you want to update your identity to keep up with the competition or indeed need any help with promoting your already existing products or company then Touch Marketing & design can help you. Why not have a look at our online services to see what changes we make to help your business thrive in 2009 and beyond.

If Ford Kan Do It, So Can You!

Ford is launching a digital and direct campaign to promote the arrival of the new Ford Ka.

You Kan Do It

The ‘Find It’ campaign features a ‘Where’s Wally?’ approach which encourages people to hunt down hidden images and define Ka for themselves. Direct marketing includes die-cut pop-out postcards that can be collected and pieced together. The campaign will also run across A2 posters, press ads and TV.

Ford communications have said that they aim to spend a bigger percentage of its marketing budget online this year, despite overall spending being adjusted. The thought is that no one buys a car these days without looking online first and she expects the web now to be a long-term focus for the brand.

If you want to follow in Fords footsteps and feel it is time to get your business or product online or make your existing online appearance work better for you then Touch Marketing & Design can help. Whether you need a new website, site refresh or need help with search engine optimization we have the experience and knowledge that will help your business to grow. Visit our site today for more information.