B&Q Revamps Website
B&Q relaunches its DIY.com website introducing a new next day delivery service enabling DIY enthusiasts and gardeners to order online from a range of products.
DIY.com
The next day service has been developed compete with similar speedy services used by the building trade. Delivery is free on orders of over £50.
They have included a “voice of the customer” section where people can leave feedback on services and products. They also hope to introduce a product rating and review service next month.
Within its first week of relaunching DIY.com it has attracted over 1.2 million visitors.
Having an online shop or e-commerce website can really boost your business as it gives people the choice to shop online from the comfort of their own home. If you would like more information on how you can get your business online then contact us at Touch Marketing & Design on 01254 602260.
Ford Change Marketing Focus
Ford are changing the focus of their marketing strategy from ads promoting new car models to ads that concentrate wholly on the Ford branding and logo itself.
Ford
The new ads are due to launch during the UEFA Champions League final on May 27 replacing its current campaigns promoting the new Fiesta and Ka models.
In an effort to make the brand more appealing and interesting Ford are shifting their marketing efforts towards the branding and logo. They have had to cut their marketing spend due to cost savings within the company but say that this move has been on the cards for some time aiming to create a more consistent and compelling connection with consumers worldwide.
Focusing your efforts towards your branding and logo is no bad thing. Investing in a good identity can be key to a new or founded company. Whether you are starting out and need a corporate identity to launch your business or simply want to freshen up an existing brand then Touch Marketing & Design can help you. Please give a call on 01254 602260 to see how we can help you also have a look at our online portfolio at www.touchmarketing.co.uk to view our recent work.
Afflecks launch new website!
Manchester shopping icon Afflecks has launched a new website. The new site gives information about the independent stalls, shops and boutiques in the emporium, and details of how to let space within the building. It also features a blog for all customers to use.
Afflecks
Afflecks was first opened in 1981 but was re-launched with a new brand identity last year which led to the new website design by their appointed Manchester based agency.
If you think that your corporate identity or your website need a refresh then why not give Touch Marketing & Design a call on 01254 602260 and see how we can help you. You can also have a look at our online portfolio at www.touchmarketing.co.uk to see how we have helped others.
John Lewis Freshen up for Spring and Summer!
John Lewis has launched an advertising campaign aimed at “reinforcing its fashion and home credentials”.
John Lewis
The campaign costing £1.5m is timed to launch the Spring/Summer collections. Featuring model Karen Elson, the fashion campaign will appear in magazines such as Marie Claire and Vogue. It will also appear across national press and billboards around London as well as in-store windows and points of sale. An in-store menswear version will also run featuring Matthew Avedon, grandson of late fashion photographer Richard Avedon.
The home campaign highlights “accent” pieces that can “instantly revive a room” and will appear in many home-related magazines and national press also.
We can help you get your name into the hands of your current, potential and lapsed clients using advertising among other methods. See our website www.touchmarketing.co.uk for more information on our services and how we can help your business grow through advertising.
Woolworths' former chief launches jobs website
Trevor Bish-Jones, former chief executive of Woolworths, is launching a new website which aims to target jobless former executives.
mypeoplebiz.com
Bish-Jones is reported to be investing some of his own money in the site, mypeoplebiz.com, and is due to launch soon. It aims to help businesses cut the cost of recruiting executives by using social media websites such as business networking site LinkedIn, which many executives are already signed up to.
If you have a great new idea and want to get your business online then Touch Marketing & Design can help you develop a website that meets your individual needs and desires. Why not have a look at our website portfolio at www.touchmarketing.co.uk and see how we can help you.
First TransPennine Express launch first online campaign
First TransPennine Express has launched an online ad campaign, which will run for a year focusing on its train services to Manchester Airport.
First TransPennine
Grabbing consumer’s attention, the ad features a bear walking through the woods with a suitcase and asks ‘Do Bears take the train to the plane?’… ‘Of course they do, it’s the natural way to go’.
The campaign will be seen on national and regional travel and leisure websites including The Guardian’s travel site, The Times and Lastminute.co.uk. It will promote a new ticket launch offering savings of up to 65% off advanced bookings for the service. They will also use the advert to target customers through an email marketing campaign.
Targeting existing or indeed new customers with offers and seasonal campaigns on your website can be a real boost for sales and help to keep your customers loyal. Follow this with an email newsletter or marketing campaign just like First TransPennine Express are doing is vital in keeping you fresh in the minds of your customers. People will be more likely to take action when receiving an email campaign as it can be more personalised and targeted. If you want to find out how email marketing or online advertising can help your business then please give us a call on 01254 602260 or visit our website: www.touchmarketing.co.uk.
Time to get Online
The research shows that sales are set to grow by a further 6 per cent each year as consumers continue to spend more online. Fashion was reportedly the fastest growing sector in online retail, closely followed by the sale of books and DVDs as well as travel.
Online Sales Increases
There is an expected increase in online retail and travel sales in the UK, according to new research, which will see sales reach £56 billion by 2014.
The number of online shoppers in the UK is to grow from 30 million this year to 37 million by the year 2014. It is said that 36 per cent of people plan to do more shopping online in order to look for savings that they cannot find on the high street.
There has never been a better time to start trading online. If you would like to get your retail business online then Touch Marketing & Design can provide great e-commerce solutions to accommodate any type of business.
Alternatively, if your company simply wants to have some web presence then we can help you get started online. For more information on our range of online services please visit www.touchmarketing.co.uk.
Lego increases marketing spend after profits soar!
Lego
Lego plans to increase its marketing spend after a 51 per cent increase in British sales. Their marketing spend will increase by 30 per cent to help build market share this year.
By increasing their marketing budget Lego hope to grow even further throughout 2009 and they plan to use TV, online and social media over the coming months.
The Danish toy company has weathered the recession to claim a 3.3 per cent share of the UK toy market. In times of economic gloom, parents are looking for toys they can trust and Lego is a traditional, dependable brand. It is ageless and can be turned out time and time again in order to keep up with current trends. Currently in the Lego range, Star Wars and Indiana Jones products are proving most popular.
Marketing is key to any successful business, and as Lego has shown it is crucial that you continue to invest in marketing and promotional activities.
If you are interested in finding out how Touch Marketing & Design could help your business thrive then please visit www.touchmarketing.co.uk or give us a call on 01254 602260.
Citroen go Direct!
Citroen C3 Picasso
Citroen is launching a direct mail campaign in the hope to persuade existing customers to upgrade to the new C3 Picasso model.
The campaign focuses on how the cars “roomy” interior is the perfect answer to family clutter. The front of the mailer shows the kind of clutter typically found in a family garage and says “If you can’t decide what to take…” then inside, the same amount of clutter is shown to fit easily into the car’s boot, stating “Take it all in the new C3 Picasso”.
Direct marketing can be a great source of brand awareness and advertising, helping to raise the profile of businesses and products alike. It can be utilised in many different ways, giving consumers important information in a memorable and eye-catching format. Not only that but it can be catered to your needs and used to reach your specific target audience.
If you would like to find out more about how direct marketing could help your business then please get in touch with the direct marketing experts at Touch Marketing & Design on 01254 602260 or by visiting www.touchmarketing.co.uk
Metro Newspaper Asks to be Recycled!
Metro Newspaper
Metro, the free newspaper, has launched a campaign to encourage their readers to recycle their Metro once they’ve finished reading it. The campaign shows a copy of the Metro left on the seat of a train, tube or bus and features headlines such as “Horror – Woman Abandons Metro on Train”. The adverts all contain the message: “Leaving your Metro behind is littering. Please take it away and recycle it”.
The newspaper, which is celebrating its tenth anniversary this year, is free to travellers on trains, the tube and buses across the country. In October 2008, Metro launched a six-month trial recycling scheme with bins in six tube stations. They now plan, with the help of the new campaign, to encourage more people to recycle their papers and alert them that leaving it on public transport is not acceptable and have plans to set up yet more recycling facilities at various stations.
Advertising is a powerful tool and getting the right message across in the correct manner is vitally important in communicating with your target audience.
When thinking about advertising, it is crucial to consider all the key elements of your campaign. Why you are advertising, how you will advertise, what is your message, what action do you want respondents to take amongst many other factors. At Touch Marketing & Design, we are highly experienced at creating eye-catching and thought-provoking advertising campaigns that really help businesses to spread their message.
For more information on our advertising services please visit www.touchmarketing.co.uk
