Hovis Push Best of Both
Hovis has launched a nationwide door drop and coupon campign that aims to target 1.2m mums with its Best of Both loaf.
Hovis
The campaign, created by their appointed London agency, illustrates a Hovis advert from the 1920’s, which hopes to show children and adults alike, the different types of bread. Research has shown that many mothers buy one type of bread for themselves and another for their children, normaly white with less nutritional value. Hovis thinks Best of Both is the answer to this problem.
The campaign will feature marketing support in the form of in-store point of sales, press and radio advertising.
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Coupons and vouchers can be a great marketing tool to attract new customers as well as being a reward for existing, loyal customers. Touch Marketing & Design can help you create a reward scheme for customers that will hopefully encourage more spending with you in the future. To see how we can help you please contact us on 01254 602260.
Water retailer 'Springs' into action!
Highland Spring launches a new press campaign, which features scenes from classic Hollywood movies. The ‘iconic love’ campaign went live in May with an outdoor advert.
Highland Spring
The adverts, created by their Glasgow based agency, include icons such as Lassie, Tarzan, Charlie Chaplin and Frankenstein and incorporate the green Highland Spring bottle with the strap line ‘now that’s true love’.
Highland Spring hopes the campaign will reflect its quality and trustworthiness. The adverts will also be supported by a micro-site which is set to be launched alongside a new consumer website.
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If you would like to advertise your own products and services then Touch Marketing & Design could help you. We can help you create advertising campaigns that really capture the attention of those who matter most. Have a look at our online portfolio and see how we can help you. You can get in touch by emailing info@touchmarketing.co.uk. We look forward to hearing from you.
Making Food Splenda-ful!
Johnson & Johnson owned McNeil Nutritionals has launched a press campaign aimed at persuading women to try Splenda as a low calorie alternative to sugar.
Making food Splenda – ful!
The adverts will appear in The Daily Telegraph and issues of women’s titles such as Good Housekeeping. The press campaign is part of a wider attempt to attract women 45 and over who either use sweetener or are looking to reduce their calorie intake.
The adverts feature an image of a clock with cups of cappuccino and slices of cake, which represent the numbers and two teaspoons showing the clocks hands. The campaign hopes to show people that they can ‘enjoy sweetness anytime’ without the worry of calories.
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Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.
Thomson Local Has a New Look
Thomson Local has revealed a whole lot of new features on its website, thomsonlocal.com, which they hope will boost their online business.
Thomson Local
Changes to the site include a five star voting system in which people can rate and review local businesses. Users are able to score advertisers on value for money, quality, level of service, time taken and also leave comments on their overall impression of the business. Businesses will be provided with ‘rate my work’ business cards to give to customers directing them to the site in a hope to build ratings.
The site also features a classified section and a Small Ad service, which allows visitors to enter a ‘buy and sell’ marketplace where items can be searched for, products can be showcased and small adverts can be placed.
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Here at Touch Marketing & Design we can help you to either expand an already existing website or help you get started in the online marketplace. Whether you are a small business or a larger corporation we have skills to design a website that will fit your every need. Why not have a look at our online portfolio and see how we can help you.
YMCA Attracts Young People
The volunteering project re-Y-er for 16 to 25 year olds is promoting itself through a series of marketing materials created by Sheffield agency, D4.
Little me
Mugs, T-shirts and badges have been created to engage young people who would not usually volunteer to help them become active members, which is run through Doncaster YMCA.
Volunteers of the project have recently been involved in various activities including working with children, running activities for hostel residents and creating a community magazine promoting the work achieved by young volunteers in Doncaster.
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Promotional products are an extremely cost-effective way to get your name in front of your target market and into the hands of the people that matter. At Touch Marketing & Design, we can develop a range of tailored solutions to help promote your business. For samples of our recent promotional product projects please visit our online promotional products portfolio.
Bannenberg Steers Away From Competition
Super-yacht company Bannenberg has a new identity created by a leading London brand consultancy.
Bannenberg
This refresh occurs after the death of company founder Jon Bannenberg. The company now Bannenberg Rowell, run by Jon Bannenberg’s son Dickie and Simon Rowell, wanted to steer away from the dated imagery of the yachting industry. The new identity and all communications are fresh and contemporary and strongly rely on typography and its visual language.
Typographic visuals used on materials include ‘sparkling new’ and ‘yachting beyond’. They hope to speak to clients in a more contemporary way and help to reflect the youthfulness of the company. The new identity launches on 16 May.
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If you feel it’s time for a refresh, then Touch Marketing & Design can help you. You have to move with the times if you want to attract new clients and a fresh new identity can be great starting point to widening that net. So why not give us a call on 01254 602260 and see how we can help you.
Carex Taps Into Swine Flu Fears
Carex, the Cussons hand wash brand, is launching a press campaign in response to The Department of Health’s ‘Catch it, kill it, bin it’ Swine Flu adverts.
Carex
The campaign aims to tell people that Carex can help stop the spread of germs. ‘Don’t panic, Carex can handle it’ is the strapline on the adverts, which will run across major national press.
Getting across an important message to as many people as possible requires the use of a multitude of mediums. For instance, the Cussons’ campaign supports the multi-media government health drive, which has been raised by the influenza pandemic. The Department of Health has launched a public health ad campaign across TV, print and radio, to alert people of the symptoms of Swine Flu and actions to prevent it spreading, and Carex, as the leading brand within the hand wash sector in the UK, wants to get behind them.
A multi facetted advertising campaign doesn’t have to deliver just bad news or preventative advise though. If you need help to get your message across, Touch Marketing & Design can help you. We have created campaigns for a range of clients with a range of messages. It could be a campaign you wish to run locally, regionally, nationally or even internationally through outdoor advertising, national press as well as features in magazine publications. Have a look at our online advertising portfolio and see how we can help you get your message across to the people who matter.
New Website 'Steels' the Limelight!
Touch Marketing & Design website design team have launched a brand new website for AP Steel who are one of the UK’s leading suppliers of high grade structural steel.
AP Steel
The modern, stylish and simple-to-use site is packed with a wealth of information about the company and the products and services provided, making the site highly effective in both look and function.
Invaluable
Ensuring that the site is kept up-to-date with all the latest news, industry developments and a host of useful information, AP Steel are keen to develop the site as an invaluable online resource for existing and potential customers alike.
AP Steel, who enlisted the skills of marketing and design agency Touch Marketing & Design for the project, are delighted with the results.
Speaking of the launch AP Steel General Manager Richard Searle said “we believe that our new website will become a vital tool in developing our profile, maintaining strong communication links with our existing customers, as well as providing potential customers with all the information they need about us and our wide range of products”.
Features
The site has a wide range of special features including an extensive products section, gallery, news, links and special industry tools as well as a useful downloads section. The site also encourages visitors to signup for regular email updates.
Find out how our website design services can really help your business. From a simple brochure site to a fully interactive ecommerce websites to enable you to sell online, our cost-effective solutions and fast turnaround will ensure you make the most of your web presence. Please visit www.touchmarketing.co.uk for more details.
New Census Identity Unveiled
The Office for National Statistics (ONS) has a fresh new brand identity, which is to be used in new campaigns running up to the 2011 Census.
New Census Identity Unveiled
The new look features models that represent business and social issues encompassing the strapline ‘Help tomorrow take shape’.
The models have been created with origami using bright colours, which stand out against a landscape made up of urban, rural, residential and industrial scenes. Its intention is to show the coming together of the nation through the Census.
The Census takes place every ten years throughout England and Wales, providing population estimates, socio-economic and demographic information. This information is vital to the governments future policy decisions.
The new branding will be first seen through a trial run Census, which is to be sent out to 100,000 households later this year. The 2011 Census will also be pushed online with a dedicated website providing information and advice for people on how to fill out the Census form.
Keeping your businesses look and feel fresh and contemporary is vital – stand out and be noticed with a new identity that really sets you apart from the competition. Touch Marketing & Design can help you create an identity that is specifically tailored to meet your individual needs and reach your target market. Why not get in touch by email at info@touchmarketing.co.uk or give us a call on 01254 602260 and see how we can help you unveil a new look for your business. For more information, view our website at www.touchmarketing.co.uk.
Premier Inn Rivalry
Premier Inn, the budget hotel chain, has launched an aggressive multi-million pound print advertising campaign targeting their market rivals.
Premier Inn Rivalry
The campaign adverts list the services and values provided at Premier Inn. They include copy such as ‘Looks like its time to take a holiday from Holiday Inn’ and ‘So what exactly is it that’s best about Best Western?’
Premier Inn has used Lenny Henry as a brand ambassador in previous campaigns and he will still feature in future campaigns. These adverts however are aimed to bring customers back to Premier Inn after a slump during the recession, specifically targeting leisure travelers.
Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.
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