Premier Inn Rivalry

Premier Inn, the budget hotel chain, has launched an aggressive multi-million pound print advertising campaign targeting their market rivals.

Premier Inn Rivalry

The campaign adverts list the services and values provided at Premier Inn. They include copy such as ‘Looks like its time to take a holiday from Holiday Inn’ and ‘So what exactly is it that’s best about Best Western?’

Premier Inn has used Lenny Henry as a brand ambassador in previous campaigns and he will still feature in future campaigns. These adverts however are aimed to bring customers back to Premier Inn after a slump during the recession, specifically targeting leisure travelers.

Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.