Rugby Legend Dallaglio Gets a Brand Makeover
The former England Rugby captain has had an identity created for himself and the Dallaglio Foundation. The identity has been created by a West-Sussex based consultancy.
Lawrence Dallaglio
The foundation raises money for charities including Cancer Research UK. The initial brief was to design the identity for the foundation, but it soon became apparent that Dallaglio himself could use a brand of his own to use for hospitality and sponsorship events.
Both brands have a common element – the number 8, which was the playing number of Dallaglio. The colours of each identity reflect the allegiance Dallaglio has to England and the black and gold of his former club side London Wasps.
The foundation identity will carry the strapline ‘powerful together’ and will be used on invitations and marketing materials for charity events. His personal identity will be rolled out over the next few months.
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.
Next Plan In-store Magazine
Next, the high street retailer, plans to produce an in store magazine by the end of the year which they hope will engage with customers.
Next
They will roll out the title with digital activity and regular customer emails, a strategy adopted by rival online retailer ASOS. They aim to move away from the conventional catalogue style to a more editorial approach with fashion and lifestyle articles. Next already publish a customer magazine which is mailed to Next Directory recipients, but this new publication will be aimed at a wider audience.
Next is the UK’s biggest online fashion retailer, targeting mainly 16 to 34 year olds, with its nearest rival being ASOS. However, this new marketing push follows a trend set by many other retailers that already produce in store magazines, such as Morrisons, Tesco, Asda, Superdrug, Boots and Debenhams. These often contain competitions, money off vouchers for use in store as well as useful articles on fashion and beauty.
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Customer magazine are a great marketing tool to engage with existing customers, to reinforce messages and to inform and educate current and lapsed customers. Touch Marketing & Design are skilled at creating eye catching, hard-working and stylish magazines and newsletters. To see how we can help you please contact us on 01254 602260.
Cadbury Rises Again!
After a slow start to the year Cadbury has now seen sales rising in the UK and US.
Wispa
The confectionary group saw improved trading during April and May, and fully expects to meet forecasts for full-year sales growth. The strong Easter trade and the re-launch of the Wispa bar saw Cadbury gain a good market share.
Wispa successfully returned as a limited-edition product in 2007, five years after it had been axed due to falling sales. After a large fan base came to light they re-launched the chocolate bar as a permanent product with a huge advertising campaign behind it.
Cadburys say that their chocolate sales remained ‘robust’, while gum and sweets returned to growth after the slow start at the beginning of the year. They recently launched, in the UK, a major campaign, on Trident gum packaging, to win tickets to see Beyonce at The 02 Arena. The consumer was given the opportunity to win free tickets to attend the concert every time they bought a pack of Trident gum.
Britannia Aims to Attract Savers With New Campaign
Britannia Building Society is launching a campaign that focuses on the rewards offered for existing savers while the Bank of England base rate is at an all-time low.
Britannia
The marketing for the campaign highlights the fact that more than 857,000 savers received a share of its profits this year through its membership reward programme.
Created by their London agency, the press, online and in store ads feature the message “We stand up for savers”. The campaign launches this month targeting the building society’s existing customers that hold variable rate accounts. The new ads have a very British theme and have bunting as well as other symbols that are associated with summer celebrations. Bunting will also be a feature of the in store campaign.
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If you would like to advertise your own products and services then Touch Marketing & Design could help you. We can help you create advertising campaigns that really capture the attention of those who matter most. Have a look at our online portfolio and see how we can help you. You can get in touch by emailing info@touchmarketing.co.uk. We look forward to hearing from you.
A Curious Group of Hotels are Green & Spring
A Curious Group of hotels who run hotels including Cowley Manor in the Cotswolds and L’Hotel and Le Restaurant in Paris now have their own luxury beauty brand Green & Spring. London based Pearlfisher has created the new brand.
Green & Spring
Green & Spring is a collection of bath and body products, which are handmade and inspired by the English countryside. The design has been created to bring this countryside theme alive, with each product being characterised by an individual British bird and individual colour schemes. Reds, pinks and oranges help create an ‘indulgent’ feel, while purples and greys are ‘Relaxing’ and the use of yellows and greens are ‘revitalising’.
The range is being launched this month online and at Liberty’s London store.
Golf Industry Organisation is Pro Environment
A new website www.golfenvironment.org for the Golf Industry Organisation (GEO) has been created by an Edinburgh based digital agency to promote environmental excellence across the golf industry.
GEO
The new site is designed to be more accessible to golf courses around the world and looks to offer the most efficient form of environmental certification available in any major sector. The attractive site allows any golf facility the chance to represent its environmental commitment publicly and be recognised for achieving high levels of performance.
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If you think that your corporate identity or your website need a refresh then why not give Touch Marketing & Design a call on 01254 602260 and see how we can help you. You can also have a look at our online portfolio at www.touchmarketing.co.uk to see how we have helped others.
Tenon Re-launch New Website
The UK’s 9th largest accountancy and business practice, Tenon, have re-launched their website www.tenongroup.com, which offers a range of new features that have been designed to support businesses and advise entrepreneurs.
Tenon
The new website developed by Tayburn, aims to communicate better recent industry related information as well as help to market Tenon’s services to both existing and prospective clients. The company is also hoping to highlight their skills in providing specialist services to entrepreneurs.
The new website design brings a new resource centre, full of advice on business and legislative changes, which can be updated regularly with the help of a new content management system that has been put in place.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Imperial War Museum Campaign
The Imperial War Museum North in Manchester has a new exhibition, Captured: The Extraordinary Life of Prisoners of War. This is the Salford Quays based museum’s major exhibition for 2009.
Imperial War Museum
The exhibition itself shows what everyday life for soldiers and civilians captured in conflicts in Europe and the Far East. Visitors will also discover true stories about legends like The Great Escape.
The exhibition advertising, deigned by a Cheshire based agency Wonder Assocites, uses contemporary illustration and typography that depicts the dramatic moment of being captured. The use of colour and style reflects propaganda posters from around this time also. Other marketing material has been created including invites for previews; outdoor campaigns, online and press advertising, promotional print, direct mail featuring a limited edition escape glider and in-venue promotions.
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If you have an up and coming event that you wish to advertise then Touch Marketing & Design can help you. We can help with promotion using various marketing materials including advertising, direct mail campaigns and email marketing. We can also design your invitations, tickets, venue promotions, menus and much more to ensure your event is succesful memorable. If you would like more information on our event management services then please visit our website at www.touchmarketing.co.uk or call us on 01254 602260.
Aberdeen Angus Reveal New Website
The World famous cattle breeding association, the Aberdeen Angus Cattle Society, has launched a new website www.aberdeen-angus.co.uk. Designed by their Cambridge based agency, the website is the first to be developed for any breeding association worldwide.
Aberdeen Angus
The Aberdeen Angus breed is globally recognised and is one of the only beef brands that has support from retailers such as Waitrose, Marks & Spencer and Burger King.
The website was created to allow breeders, commercial producers, retailers and youth development members access to all information they need to know about the beef breed. The website has also been created to be highly visible in search engines. With the help of this new website Aberdeen Angus Cattle Society have lifted their brand awareness and set themselves a digital platform which is above other breeding associations.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Keep Britain Tidy Has a New Identity
A Surrey based agency has created a new identity for the Keep Britain Tidy campaign. The new brand will be used on all public communications and will replace the corporate identity for the organization, which was formerly known as EnCams.
Keep It Tidy
The word ‘it’ has been highlighted in the identity, which will give flexibility in future campaigns. There is also a new ‘tidy man’ icon which will be used as an anchoring device for campaign lines, which can be adapted depending on issue and location. All of this will bring the campaign to a more local level.
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.
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