The Pie Factory Gets a Rebrand
The Pie Factory, part of the MediaCity UK (MCUK) family, who produce TV and film productions in the North West, have been rebranded.
Pie Factory
The Pie Factory wanted to blend in with the MCUK identity yet still hold its own distinctive look and feel.
The Manchester based design agency Drum Beat were assigned to complete the rebrand and have now designed a new brochure to promote the facilities at MediaCity UK.
The new brochure is in the style of a manual and incorporates pie shaped die-cuts as a viewfinder showcasing the facilities available. The combination of paper stocks creates a visual balance between the industrial setting and the studios cutting edge facilities. Alongside the new brochure, stationery and identity guidelines have also been produced.
The Pie Factory, formerly known as the Freshbake Pie Production Factory has long been the location for production facilities, sound stages and production offices for TV and film. The Royle Family and Sunshine being a couple of the big name TV shows to its credit.
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.
Taut Launch New Campaign
A new campaign has been launched for AG Barr’s sports drink Taut.
Taut
The new campaign, ‘keep up the good work’, which features World Champion triathlete Hollie Avil, will appear across press and online. Taut has just been announced as the official sponsor of the British Triathlon Federation and therefore Hollie is a great asset to the new campaign. She portrays the brand values well – natural ingredients and natural performance.
AG Barr aims to attract people to Taut who work hard to keep healthy and fit as well as those people who care a great deal about what goes into their body. They want to encourage sports people to opt for one of the most natural choices of sports drink in the market – Taut.
Leeds University Gets New Website
The old website was failing to connect with its audience and drive people to the right areas and therefore a new consumer-facing website was needed.
Leeds University
The new site will be ‘modular’ with shifting focus throughout the year. For example it will cater for undergraduates between March and July, when they are making their applications. Each audience will have its own landing page, which will help to direct people to the correct content.
A new colour palette has been developed for use online – muted gold’s, greys and beige, instead of the usual green palette of the university’s identity. This colour palette will now influence the style of new printed materials – the online looks to drive the offline marketing materials. A new tone of voice for imagery and photography has also been devised.
The new website, designed by Uber, will launch in August.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Manchester Aims to Attract Creative Tourists
Manchester museums have launched a new online magazine creativetourist.com, which is intended to attract more culturally minded visitors to the city.
Creative Tourist
The website features interviews, art news and city guides directing cultural visitors from across the UK and Europe to events and exhibitions that are taking place in Manchester.
Manchester Museums Consortium, a group of nine venues including the Imperial War Museum North, The Lowry and The Whitworth Art Gallery, developed the idea.
Creative Tourist promises monthly features and interviews by ‘some of the UK’s writers’ and ‘exclusive podcasts and vodcasts with national and international curators, critics and artists’. Issue 1, which is online now, features the Turner Prize winning artist Jeremy Deller and they also look at the Manchester International Festival.
Creative Tourist will also publish ‘insider guides to the city’ showcasing the cultural programme on offer at its galleries and museums. They will also feature shops, bars, restaurants and other events.
Edinburgh Festivals Launch New Brand
The Edinburgh Festival, International Festival and Edinburgh Festival Fringe along with the other 9 festivals are now all under one brand, which has been created by Edinburgh based agency Leithal Thinking.
Edinburgh Festival
The brand has already been positioned by a previous project to portray a ‘fun, unforgettable cultural experience in an iconic city’. From this, the brief was to create a multi-platform communications project that kept a strong brand throughout all of the Festivals.
Working with typographer Dalton Maag, a typeface has been designed which forms the words Edinburgh Festivals. Sitting alongside this is the ‘window’ format spelling out EF with different scenes from the festivals ‘looking out’ which can evolve with every new programme. Leithal Thinking was assisted on this project by Clare Eva, marketing officer at the Tate Modern, Nicole Hall, marketing manager at the Sydney Opera House and Amanda Jennings, head of brand and marketing at London 2012.
Alongside a new launch website there will be also be a roll-out of marketing communications at the end of the month, including Edinburgh Festivals TV.
Strongbow Gets New Website
Cider brand, Strongbow is building on its new advertising campaign by launching a newly refreshed website. The Edinburgh office of design agency Rapp has designed the new look site.
Strongbow
The new site coincides with the latest running CRM campaign for Strongbow, and features visuals of tools of the trade along with features and competitions around the topic of ‘hard graft’. The website still has all of its existing content including talkSPORT, Bowtime, Bar finder and its festivals page, but it now has newly added features to encourage more interaction from consumers.
There is a grafter’s hall of fame, which allows people to upload photos of themselves or others and share why they deserve to be in the hall of fame. Lucky members could win an exclusive Bowtime T-shirt. Bow-tube is also a new feature, which allows people to upload funny clips and music.
During last years mobile CRM campaign 90,000 people were added to the client’s database. The new website aims to build on this strong relationship that Strongbow has with its consumers, hopefully creating better communication of the brands values in an entertaining, interesting and interactive way.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Anchor Launches New Squirty Cream Packaging
Anchor has invested £1 million to relaunch its Anchor squirty cream range. Elmwood has designed the new packaging.
Anchor
The new packaging, which was launched earlier this month, aims to make the brand stand out more on the shelf as well as reflect the fun nature of the product.
The new look launch is being backed by other family-oriented activity, including a new look website that offers recipes, fun ideas and a section dedicated to squirty art. Anchor hopes that the new packaging will raise brand awareness and that the website will engage consumers and create affection for the brand.
Anchor has over 50% of the squirty cream market, which is worth £10.7 million in the UK.
EDF Green Energy Day Branding in Legal Battle
The French giant, EDF, who launched their Green Energy Day on the 10th July, is being sued over its branded use of the green Union flag. Ecotricity, who develops wind farms and provides electricity to more than 40,000 UK homes has launched a high court battle over copyright issues against EDF.
EDF
Ecotricity claims that the Green Energy Day Union flag is too similar to its own branding, which they have used for the past two years. Ecotricty had actually ran an advert with its own green flag welcoming the PM Gordon Brown to power in 2007. They say they have had lots of their customers contacting them because of confusion over the EDF branding. Ecotricity feel they have a good case as the colours used are so similar, but realise they cannot trademark the flag.
Although EDF Energy is the largest producer of low carbon electricity in the UK, they have come under great scrutiny over this. The ASA are now investigating around 84 complaints that claim EDF are misleading customers for implying the company is both green and British. However the ASA says they are not looking into complaints that the EDF brand is unpatriotic.
V&A Books Come Out Smelling of Roses
The Victoria & Albert Museum is set to launch a new series of books about patterns, which will extend its brand even further.
V&A book
The new V&A pattern collection will feature four 80 page books titled William Morris, The Fifties, Indian Florals and Digital Pioneers. The books contain patterns that are exclusive to the V&A museum’s archive.
The identity for the collection has been designed by Rose Design and is currently working to complete the look and feel of the entire collection. They want the books to be collectable encouraging consumers to buy all titles. The books are also a way to highlight the V&A as the home of pattern. There will be a further four publications out in the spring of next year titled, Kimonos, Owen Jones, Novelties and Secret Garden.
The first collection will be available in hardbook and paperback as well as a limited edition box set from July 28th.
Rebecca Adlington Launches New Website
Rebecca Adlington, double Olympic gold medal winning British swimmer, now has a new website, www.rebeccaadlington.co.uk, which launched earlier this month. The website was designed by a Warwickshire based design studio.
Rebecca Photo
After winning at the Olympics in Beijing there has been an enormous interest in Rebecca and she hopes this will continue over the next few years. The new website will allow her to keep fans and visitors of the site informed of her ventures and progress. People will also be able to read about Rebecca and find important information about her including statistics, school projects she is involved with and recent media stories.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
