Street Safe Campaign Springs into Action

A visual identity for this summers ‘Street Safe’ campaign, which is aimed at 14 – 25 year olds in England’s east coastal resorts has been created by Suffolk based agency Spring.

Street Safe

The identity has been created for the ‘Don’t Dice with Danger’ drive, which has been launched due to the numbers of young deaths over the last five years. The identity will appear on beer mats, websites, postcards, posters and new woven wrist bands.

The identity aims to mimic the style of a tattoo and hopes to target young people and remind them of the risks they take.

The campaigns website will also feature various other campaigns including, ‘Look out for your mates’, ‘know your surroundings’, ‘steer clear of trouble’, ‘enjoy your drinks responsibility’, ‘tell someone before you leave’ and ‘think about the consequences’.