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Cadbury Relaunches Trebor Mint Brands with a New Look

Posted in Uncategorized by touchmarketing on July 8, 2009

Trebor Extra Strong Mints and Softmints have had a makeover with some new packaging designed by Jones Knowles Ritchie.

Trebor Mints

Trebor Mints

JKR was asked to rejuvenate the two ‘heritage brands’ making them eye-catching with a no-nonsense brand character. The new packaging is aimed to attract 35 – 55 year old ‘lapsed users’ as well as appealing to existing customers.

The new packaging, due out this month, is visually strong and should help them stand out from the rest of the products on the shelf.

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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

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