Budgens Launch New Packaging
Budgens own brand products have had a refresh which will be fully rolled out by the end of the year.
Budgens
The decision to rebrand all the value products was driven by the current economic climate and the fact that customers want the same quality but at cheaper prices. The design, created by Pentagram, of the ‘Good Value’ range is simple and effective. Using the same typeface of the Budgens logo, American Typewriter, the large black text sits nicely on the white background. The concept is simple and bold with a short description of each product and an accompanying image on each packet.
The design creates a smart look and feel for the ‘Good Value’ range and conveys the simplicity of the products to the consumer – simple food, simple packaging, simple pricing.
Along with this ‘Good Value’ range they are also launching the ‘Better and Best’ range before the end of the year with hundreds of packets to be changed in the revamp.
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This seems to be the time that brands are pushing products and services with the aim to successfully improve sales. Investing in a company or a product at the beginning of a year is a sensible strategy and for many companies cost-effective as it can dramatically increase sales throughout the rest of the year. It also allows plenty of time to develop a campaign across various methods and mediums.
Raising awareness is important to assist any product or company in succeeding and if you are ready to further push your brand and identity then visit our website to see how Touch marketing & Design can help you.
