The website promoting Edinburgh Festivals has now been launched – www.edinburghfestivals.co.uk.

Edinburgh Festival Website

As Edinburgh is a capital of cultural events and arts festivals it was vital to have a central service, which allows consumers to find out information on any ongoing and future events throughout the city. The website gives information that will appeal to different cultural audiences with great interactive services available.

The website, which has been created by Leeds based digital agency Numiko, represents 12 of the city’s major festivals throughout the year. The site will be developed in the future to enable ticket booking and purchasing system covering around 300 venues. A TV channel will also, hopefully, be part of these future developments.

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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.

Sandra Colamartino, the former editor of glossy magazine Homes and Interiors Scotland, has left the magazine sector and launched a new confectionary business.

Chocolate Library

The Chocolate Library, based in Edinburgh, combines her two passions – books and chocolate. They have created chocolate bars designed to look like books enabling buyers to read an article about the subject on the cover of the product.

Colamartino handles the design of the products herself and also writes most of the copy included in the chocolate books. ‘Landmarks of Scotland’ was the first range of products launched by The Chocolate Library. Renowned illustrator Iain McIntosh created drawings to go with the series, which attracted a lot of interest with companies requesting their own unique bars in a similar style.

The Chocolate Library has therefore already expanded to offer an extensive private label service ranging from bespoke products, single bars for hotels through to complete package ranges for larger organizations. This private label service has really taken off and Colamartino is now taking the project to the next level.

Clients of The Chocolate Library include the National Archives of Scotland, the Register of Tartans, the House of Commons, Gleneagles and the Balmoral Hotel. Visit www.chocolatelibrary.co.uk to view products for yourself.

Design group and beauty brand owner Nude Brand Creation is launching a new cosmetic range called Enhance.

Nude

The range includes Sunbeam bronzer and brush, Radiant Illuminating concealer, Glow tinted moisturiser, Shimmer lip-gloss and Luminize skin highlighter. All names and packaging have been developed and designed by Nude.

The new range will be available in Boots placed in the sun care section next to Nude’s self-tan range Makebelieve, which was launched in 2007. The new range has been designed to sit in partnership with the Makebelieve range but at the same time appear to be more a premium product in the market. The packaging exudes luxury to entice women to treat themselves in a time of what some might say is doom and gloom. The designs are also modern and contemporary which will help to attract younger audiences.

Enhance products will be available in 250 Boots stores around the UK from August 14th.

Luxury stationers Letts of London has revealed their new diary collection.

Letts

Designed by Edinburgh based agency Nevis Design, made from leather, the new diary range was inspired by the founder John Letts. The 2010 collection has been designed alongside other branded products including ‘Noteletts’ and ‘Jot & Dot’. ‘Noteletts’ comprise of international information featuring a ribbon marker, information pages, concealed pockets, elastic closure and off-white high quality paper. ‘Jot & Dot’ is a flexible, colourful notebook range with varnished logo and endpaper designs appealing to a younger market. These are due to be launched in September.

The new range of diary’s and ‘Noteletts’ will be launched at the beginning of August in three different size formats and five variants of seasonal colours giving customers a larger choice.

The Pie Factory, part of the MediaCity UK (MCUK) family, who produce TV and film productions in the North West, have been rebranded.

Pie Factory

The Pie Factory wanted to blend in with the MCUK identity yet still hold its own distinctive look and feel.
The Manchester based design agency Drum Beat were assigned to complete the rebrand and have now designed a new brochure to promote the facilities at MediaCity UK.

The new brochure is in the style of a manual and incorporates pie shaped die-cuts as a viewfinder showcasing the facilities available. The combination of paper stocks creates a visual balance between the industrial setting and the studios cutting edge facilities. Alongside the new brochure, stationery and identity guidelines have also been produced.

The Pie Factory, formerly known as the Freshbake Pie Production Factory has long been the location for production facilities, sound stages and production offices for TV and film. The Royle Family and Sunshine being a couple of the big name TV shows to its credit.

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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

A new campaign has been launched for AG Barr’s sports drink Taut.

Taut

The new campaign, ‘keep up the good work’, which features World Champion triathlete Hollie Avil, will appear across press and online. Taut has just been announced as the official sponsor of the British Triathlon Federation and therefore Hollie is a great asset to the new campaign. She portrays the brand values well – natural ingredients and natural performance.

AG Barr aims to attract people to Taut who work hard to keep healthy and fit as well as those people who care a great deal about what goes into their body. They want to encourage sports people to opt for one of the most natural choices of sports drink in the market – Taut.

The old website was failing to connect with its audience and drive people to the right areas and therefore a new consumer-facing website was needed.

Leeds University

The new site will be ‘modular’ with shifting focus throughout the year. For example it will cater for undergraduates between March and July, when they are making their applications. Each audience will have its own landing page, which will help to direct people to the correct content.

A new colour palette has been developed for use online – muted gold’s, greys and beige, instead of the usual green palette of the university’s identity. This colour palette will now influence the style of new printed materials – the online looks to drive the offline marketing materials. A new tone of voice for imagery and photography has also been devised.

The new website, designed by Uber, will launch in August.

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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.

Manchester museums have launched a new online magazine creativetourist.com, which is intended to attract more culturally minded visitors to the city.

Creative Tourist

The website features interviews, art news and city guides directing cultural visitors from across the UK and Europe to events and exhibitions that are taking place in Manchester.

Manchester Museums Consortium, a group of nine venues including the Imperial War Museum North, The Lowry and The Whitworth Art Gallery, developed the idea.

Creative Tourist promises monthly features and interviews by ‘some of the UK’s writers’ and ‘exclusive podcasts and vodcasts with national and international curators, critics and artists’. Issue 1, which is online now, features the Turner Prize winning artist Jeremy Deller and they also look at the Manchester International Festival.

Creative Tourist will also publish ‘insider guides to the city’ showcasing the cultural programme on offer at its galleries and museums. They will also feature shops, bars, restaurants and other events.

The Edinburgh Festival, International Festival and Edinburgh Festival Fringe along with the other 9 festivals are now all under one brand, which has been created by Edinburgh based agency Leithal Thinking.

Edinburgh Festival

The brand has already been positioned by a previous project to portray a ‘fun, unforgettable cultural experience in an iconic city’. From this, the brief was to create a multi-platform communications project that kept a strong brand throughout all of the Festivals.

Working with typographer Dalton Maag, a typeface has been designed which forms the words Edinburgh Festivals. Sitting alongside this is the ‘window’ format spelling out EF with different scenes from the festivals ‘looking out’ which can evolve with every new programme. Leithal Thinking was assisted on this project by Clare Eva, marketing officer at the Tate Modern, Nicole Hall, marketing manager at the Sydney Opera House and Amanda Jennings, head of brand and marketing at London 2012.

Alongside a new launch website there will be also be a roll-out of marketing communications at the end of the month, including Edinburgh Festivals TV.

Cider brand, Strongbow is building on its new advertising campaign by launching a newly refreshed website. The Edinburgh office of design agency Rapp has designed the new look site.

Strongbow

The new site coincides with the latest running CRM campaign for Strongbow, and features visuals of tools of the trade along with features and competitions around the topic of ‘hard graft’. The website still has all of its existing content including talkSPORT, Bowtime, Bar finder and its festivals page, but it now has newly added features to encourage more interaction from consumers.

There is a grafter’s hall of fame, which allows people to upload photos of themselves or others and share why they deserve to be in the hall of fame. Lucky members could win an exclusive Bowtime T-shirt. Bow-tube is also a new feature, which allows people to upload funny clips and music.

During last years mobile CRM campaign 90,000 people were added to the client’s database. The new website aims to build on this strong relationship that Strongbow has with its consumers, hopefully creating better communication of the brands values in an entertaining, interesting and interactive way.

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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.