The Pie Factory Gets a Rebrand

The Pie Factory, part of the MediaCity UK (MCUK) family, who produce TV and film productions in the North West, have been rebranded.

Pie Factory

The Pie Factory wanted to blend in with the MCUK identity yet still hold its own distinctive look and feel.
The Manchester based design agency Drum Beat were assigned to complete the rebrand and have now designed a new brochure to promote the facilities at MediaCity UK.

The new brochure is in the style of a manual and incorporates pie shaped die-cuts as a viewfinder showcasing the facilities available. The combination of paper stocks creates a visual balance between the industrial setting and the studios cutting edge facilities. Alongside the new brochure, stationery and identity guidelines have also been produced.

The Pie Factory, formerly known as the Freshbake Pie Production Factory has long been the location for production facilities, sound stages and production offices for TV and film. The Royle Family and Sunshine being a couple of the big name TV shows to its credit.

______________________________________________________________________

Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

Golf Industry Organisation is Pro Environment

A new website www.golfenvironment.org for the Golf Industry Organisation (GEO) has been created by an Edinburgh based digital agency to promote environmental excellence across the golf industry.

GEO

The new site is designed to be more accessible to golf courses around the world and looks to offer the most efficient form of environmental certification available in any major sector. The attractive site allows any golf facility the chance to represent its environmental commitment publicly and be recognised for achieving high levels of performance. 

______________________________________________________________________

If you think that your corporate identity or your website need a refresh then why not give Touch Marketing & Design a call on 01254 602260 and see how we can help you. You can also have a look at our online portfolio at www.touchmarketing.co.uk to see how we have helped others.

Hovis Push Best of Both

Hovis has launched a nationwide door drop and coupon campign that aims to target 1.2m mums with its Best of Both loaf.

Hovis

The campaign, created by their appointed London agency, illustrates a Hovis advert from the 1920’s, which hopes to show children and adults alike, the different types of bread. Research has shown that many mothers buy one type of bread for themselves and another for their children, normaly white with less nutritional value. Hovis thinks Best of Both is the answer to this problem.

The campaign will feature marketing support in the form of in-store point of sales, press and radio advertising.

 ______________________________________________________________________

Coupons and vouchers can be a great marketing tool to attract new customers as well as being a reward for existing, loyal customers. Touch Marketing & Design can help you create a reward scheme for customers that will hopefully encourage more spending with you in the future. To see how we can help you please contact us on 01254 602260.

New Website 'Steels' the Limelight!

Touch Marketing & Design website design team have launched a brand new website for AP Steel who are one of the UK’s leading suppliers of high grade structural steel.

AP Steel

The modern, stylish and simple-to-use site is packed with a wealth of information about the company and the products and services provided, making the site highly effective in both look and function.

Invaluable
Ensuring that the site is kept up-to-date with all the latest news, industry developments and a host of useful information, AP Steel are keen to develop the site as an invaluable online resource for existing and potential customers alike.

AP Steel, who enlisted the skills of marketing and design agency Touch Marketing & Design for the project, are delighted with the results.

Speaking of the launch AP Steel General Manager Richard Searle said “we believe that our new website will become a vital tool in developing our profile, maintaining strong communication links with our existing customers, as well as providing potential customers with all the information they need about us and our wide range of products”.

Features
The site has a wide range of special features including an extensive products section, gallery, news, links and special industry tools as well as a useful downloads section. The site also encourages visitors to signup for regular email updates.

Find out how our website design services can really help your business. From a simple brochure site to a fully interactive ecommerce websites to enable you to sell online, our cost-effective solutions and fast turnaround will ensure you make the most of your web presence. Please visit www.touchmarketing.co.uk for more details.

New Census Identity Unveiled

The Office for National Statistics (ONS) has a fresh new brand identity, which is to be used in new campaigns running up to the 2011 Census.

New Census Identity Unveiled

The new look features models that represent business and social issues encompassing the strapline ‘Help tomorrow take shape’.

The models have been created with origami using bright colours, which stand out against a landscape made up of urban, rural, residential and industrial scenes. Its intention is to show the coming together of the nation through the Census.

The Census takes place every ten years throughout England and Wales, providing population estimates, socio-economic and demographic information. This information is vital to the governments future policy decisions.

The new branding will be first seen through a trial run Census, which is to be sent out to 100,000 households later this year. The 2011 Census will also be pushed online with a dedicated website providing information and advice for people on how to fill out the Census form.

Keeping your businesses look and feel fresh and contemporary is vital – stand out and be noticed with a new identity that really sets you apart from the competition. Touch Marketing & Design can help you create an identity that is specifically tailored to meet your individual needs and reach your target market. Why not get in touch by email at info@touchmarketing.co.uk or give us a call on 01254 602260 and see how we can help you unveil a new look for your business. For more information, view our website at www.touchmarketing.co.uk.

Wake up and smell the coffee!

Kenco have updated their website giving it a refresh which coincides with a new launch of printed marketing material for their ‘away from home’ travel and catering market.

Kenco

The website – www.kencocoffeecompany.co.uk – now features a news area which will be updated regularly with the latest information and promotions. There will also be an ‘interactive coffee consultant’ section which will allow users to find the ‘perfect hot drinks solution for their specific environment’.

Both the printed materials and the website follow a heritage theme promoting Kenco’s traditional methods, authenticity and real taste.

Your website is an essential marketing tool and it needs to look good in order to keep up with your competitors. If your website looks dated – give it a refresh! Your website is what will sell your products and or services and therefore keeping it fresh, modern and updated is vital in today’s market. If you would like to find out how Touch Marketing & Design could help you update your web presence then give us a call on 01254 602260 and why not have a look at our online portfolio at http://www.touchmarketing.co.uk/design-marketing-service-portfolio-websites.htm.

Find Your Carmony!

A new web based car sales service Carmony has just been launched. Carmony’s website helps users search for cars that match their needs from a list of selected dealers.

Carmony

The website is clearly the main focus of the launch, but the brand will be used across other media and advertising. The aim was to show brand personality that made them stand out from others in the car market. Making the online buying experience as easy as possible was also high on the list.

Carmony aims to speak to people in a simple friendly manner unlike the usual lingo that you are faced with in the car industry..

The tone and message of your web site is extremely important and you can only achieve this by understanding your target market. At Touch Marketing & Design, we have vast experience across a wide range of sectors and whether you want to grow your business or if you are starting out and need a complete brand and marketing plan, then Touch Marketing & Design can help you. Simply give us a call on 01254 602260, email us at info@touchmarketing.co.uk or visit our website for more information about the services we offer.