Imperial War Museum Campaign

The Imperial War Museum North in Manchester has a new exhibition, Captured: The Extraordinary Life of Prisoners of War. This is the Salford Quays based museum’s major exhibition for 2009.

Imperial War Museum

The exhibition itself shows what everyday life for soldiers and civilians captured in conflicts in Europe and the Far East. Visitors will also discover true stories about legends like The Great Escape.

The exhibition advertising, deigned by a Cheshire based agency Wonder Assocites, uses contemporary illustration and typography that depicts the dramatic moment of being captured. The use of colour and style reflects propaganda posters from around this time also. Other marketing material has been created including invites for previews; outdoor campaigns, online and press advertising, promotional print, direct mail featuring a limited edition escape glider and in-venue promotions.

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If you have an up and coming event that you wish to advertise then Touch Marketing & Design can help you. We can help with promotion using various marketing materials including advertising, direct mail campaigns and email marketing. We can also design your invitations, tickets, venue promotions, menus and much more to ensure your event is succesful memorable. If you would like more information on our event management services then please visit our website at www.touchmarketing.co.uk or call us on 01254 602260.

John Lewis Freshen up for Spring and Summer!

John Lewis has launched an advertising campaign aimed at “reinforcing its fashion and home credentials”.

John Lewis

The campaign costing £1.5m is timed to launch the Spring/Summer collections. Featuring model Karen Elson, the fashion campaign will appear in magazines such as Marie Claire and Vogue. It will also appear across national press and billboards around London as well as in-store windows and points of sale. An in-store menswear version will also run featuring Matthew Avedon, grandson of late fashion photographer Richard Avedon.

The home campaign highlights “accent” pieces that can “instantly revive a room” and will appear in many home-related magazines and national press also.

We can help you get your name into the hands of your current, potential and lapsed clients using advertising among other methods. See our website www.touchmarketing.co.uk for more information on our services and how we can help your business grow through advertising.

Metro Newspaper Asks to be Recycled!

Metro Newspaper

Metro, the free newspaper, has launched a campaign to encourage their readers to recycle their Metro once they’ve finished reading it. The campaign shows a copy of the Metro left on the seat of a train, tube or bus and features headlines such as “Horror – Woman Abandons Metro on Train”. The adverts all contain the message: “Leaving your Metro behind is littering. Please take it away and recycle it”.

The newspaper, which is celebrating its tenth anniversary this year, is free to travellers on trains, the tube and buses across the country. In October 2008, Metro launched a six-month trial recycling scheme with bins in six tube stations. They now plan, with the help of the new campaign, to encourage more people to recycle their papers and alert them that leaving it on public transport is not acceptable and have plans to set up yet more recycling facilities at various stations.

Advertising is a powerful tool and getting the right message across in the correct manner is vitally important in communicating with your target audience.

When thinking about advertising, it is crucial to consider all the key elements of your campaign. Why you are advertising, how you will advertise, what is your message, what action do you want respondents to take amongst many other factors. At Touch Marketing & Design, we are highly experienced at creating eye-catching and thought-provoking advertising campaigns that really help businesses to spread their message.

For more information on our advertising services please visit www.touchmarketing.co.uk

Diet Irn-Bru hopes to hit the spot!

Barr’s Irn-Bru adverts are infamous for their humour and are simply iconic, from the original “Made in Scotland from girders’ adverts to more modern examples like the ‘Phenomenal” campaign.

Diet Irn-Bru

Now they have launched a new outdoor campaign to draw consumer attention to its sugar free variety, diet Irn-Bru. The ads feature two amusing images and ask consumers to ‘Spot the difference’. The only difference being that one of the images clearly says ‘sugar free’. Barr hopes that the adverts will illustrate to consumers that the drink has ‘the same refreshing taste’ as normal Irn-Bru.

Humour is often used in advertising to draw consumer attention and as Irn-Bru has proved throughout the years, it works! If you think adding some humour into your advertising campaigns or you want to look at how else you can market your business or products through advertising then please get in touch. Touch Marketing & Design can help you get your advertising campaign off the ground and help to grow your business.

Kew up for the Anniversary Extravaganza!

Kew Gardens in London is celebrating its 250th anniversary with a ‘tropical extravaganza’ of a campaign. The six week campaign will run across a range of media including the London Underground, press ads, taxis and online activity. Their anniversary will be celebrated with a 12 month programme of festivals and events and this advertising campaign will not only support these but also hopefully highlight Kew Gardens’ important role in conservation as well as being a popular London visitor attraction.

Kew Anniversary

The concept is based on the contrast between the grey skies over London and the colour and warmth, which fills Kew Gardens. The creative work features a street full of typical British umbrellas with a vibrant orchid bursting out in a riot of colour.

Kew Gardens hope to achieve awareness that there is natural beauty in the heart of the busy, grey capital. This campaign is typical of big brand advertising as it runs across various mediums. If you want your advertising to work for you its good to keep it consistent and choose to advertise in a variety of mediums, which in turn will engage a wider audience. Touch marketing & Design work with clients from a wide range of industries to help create marketing strategies and advertising campaigns that really help brands grow. For more information on these services and more, please visit our website.