Packard Bell Reveals New Identity

As part of a multi-brand strategy computer company Packard Bell have revamped their brand identity.

PB

Changing from ‘Packard Bell’ to ‘PB’ the company logo now uses a curved-edge font and is red in colour rather than purple.

Packard Bell has recently launched a new product line in addition to this change, which includes the Dot M and Dot S notebook computers, as well as the EasyNote Butterfly notebook. 

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If you are thinking of refreshing your identity then let Touch Marketing & Design help you. Your identity is what your customers and clients associate with you as a brand and keeping it fresh and modern is important especially when introducing new products or services to your business. You want your identity to reflect all aspects of your business and outdated brand identity can let you down. If you want more information on brand identity then please contact us at info@touchmarketing.co.uk.

Citroen Modernise Logo

Citroen have unveiled a new corporate identity with the aim of modernising the brand and making it more sophisticated and appealing to style-conscious drivers.

Citroen Modernise Logo

The updated logo still retains the recognisable elements of the original identity, using the classic chevrons and the red and white colour scheme. However, the chevrons have been reshaped for a more three dimensional, liquid appearance. This identity will be used for all future campaigns, dealership material and any point of sale marketing.

Advertisements have been launched which feature the new strapline: ‘Créative Technologie’. With this new campaign, Citroen is hoping to engage those who have never considered the brand in the past. This refresh comes after Citroen had reported a 17 percent slump in UK care sales through 2008.

Especially in hard times, brands need to review their position within the marketplace and look closely at the competition. Shifting your aim towards a new target audience can give your brand a new lease of life. A refresh like Citroen have done can give your brand a new edge and help it to improve brand awareness as well as sales in the future.

If you feel your brand needs a refresh or to help push your business in a different direction then Touch Marketing & Design can help you to achieve your business goals. Please take a look at our online identity portfolio and see how our expertise can translate into business growth for you.

Queen wises up to the web

The Royal Family have set the inventor of the Wide World Web Sir Tim Berners-Lee to re-launch the official British Monarchy’s website.

Web Queen

The Queen has apparently taken a ‘hands on’ approach to the sites redesign and she wants to make it more user-friendly and assessable than the current website, that was launched in 1997. The new site will launch on 12th February.

There will be links to the Royal Channel on You Tube on the new website as well as a Royal diary that is integrated with Google maps so that you can view future and past visits. There is also going to be a gallery containing photos of the Queen past and present. 

Is your website fit for the Queen? If your website is looking dated and isn’t doing too well in search engines then it may be time to take action. A refresh can be all you need to make your website work harder for you. Just like print and brand identity, websites can age and from time to time it is necessary to revamp them to compete in the current marketplace. See how we can help your websites performance by visiting our website: www.touchmarketing.co.uk

Walkers are Sensational

Walkers are set to re-launch its declining Sensations brand in a bid to get back a share in the premium crisps sector.

Delivering a Crisp Brand

Even though the brand has recorded a 0.4 per cent growth in the last year Walkers claim that people no longer consider it as a premium brand and they wish to change that.

They will be reducing the pack size of Sensations’ regular line by 15g to 160g. The prices will remain the same though. They are also changing the packaging from the white bags featuring black and white photography and replacing it with a predominantly black design. They are introducing new flavours in the overhaul, which will roll out over supermarkets as of next month. TV and press advertising will also support the revamp.

As Walkers have proved, simply staying in the market is not enough to stay afloat and you need to invest to get more out of your brand. Now is the best time to invest in your business and here at Touch Marketing & Design we can use our vast experience to help you. Whether you want to change the look and feel of your brand, update your website or develop an advertising campaign, we can help you get the best out of your investment. For more information please visit our website.

Banking on Your Brand

Bank brands are often uninspiring visually yet do portray a solid and reliable image. The UK has officially been classified as being in a recession today which adds further scrutiny from customers. Banks and financial institutions need to work hard to try to convince customers that they are trustworthy, stable but also innovative without looking to be splashing the cash on huge marketing campaigns.

Banking on Your Brand

In today’s marketplace it is even more important to be innovative and to stand out and be bold. There are obvious examples where banks have clearly realised they need to focus on rebuilding trust, including Virgin Money who has a new philosophy ‘Everyone is better off’ and Natwest who are improving their customers experience by offering free financial advice.

Bank brands are often badly marketed with little or no customer relationship and this is something that all brands need to be focusing on today. Brands are about standing out but also standing for something – giving value and selling an experience.

There are some good examples of where banks in previous years have got this focus right. Barclays campaign from 2006 used plain English to connect with customers – calling an ATM a “hole in the wall” and welcoming signs for visitors that simply said “Hi”. This was continued throughout all marketing elements keeping a consistent brand relationship with their existing and new customers.

Good branding is all about ensuring your customers understand that your marketing is ultimately going to benefit them. Today this is more important then ever. At Touch Marketing & Design we have always pushed the importance of brand and the importance of getting it right – especially in a full on recession. Can you afford not to ensure your brand remains strong and true? We are here to work with you and help make sure your brand works hard for you – see how we can help and get in touch today. Your brand is precious – make sure your customers know this too.

 

Identity Logo Design – Re-brand, Refresh and Rejuvenated

The beginning of yet another year and it is often the time that businesses look to reassess their stance on the market and in some cases look at improving their brand.

Identity Logo Design

Many well known brands are refreshing their look for 2009 such as Chicago Town and Norwich Union. The latter changing their name to Aviva to help refresh the brand to keep up with today’s market and consolidate their identity across Europe and beyond.

It could be time to freshen up your brand in order to keep one step ahead of your competition, represent a new direction for your business or simply time to do a little more with your identity in these troublesome financial times.

Touch Marketing & Design can help. We have proven experience in corporate identity, branding and logo design that could really benefit your business in these hard times. A re-brand doesn’t need to be expensive and the investment can pay dividends and keep your business thriving throughout 2009 and beyond. For more information and to see how we can help you achieve your goals, please get in touch.