Edinburgh Festivals Launch New Brand

The Edinburgh Festival, International Festival and Edinburgh Festival Fringe along with the other 9 festivals are now all under one brand, which has been created by Edinburgh based agency Leithal Thinking.

Edinburgh Festival

The brand has already been positioned by a previous project to portray a ‘fun, unforgettable cultural experience in an iconic city’. From this, the brief was to create a multi-platform communications project that kept a strong brand throughout all of the Festivals.

Working with typographer Dalton Maag, a typeface has been designed which forms the words Edinburgh Festivals. Sitting alongside this is the ‘window’ format spelling out EF with different scenes from the festivals ‘looking out’ which can evolve with every new programme. Leithal Thinking was assisted on this project by Clare Eva, marketing officer at the Tate Modern, Nicole Hall, marketing manager at the Sydney Opera House and Amanda Jennings, head of brand and marketing at London 2012.

Alongside a new launch website there will be also be a roll-out of marketing communications at the end of the month, including Edinburgh Festivals TV.

Cadbury Relaunches Trebor Mint Brands with a New Look

Trebor Extra Strong Mints and Softmints have had a makeover with some new packaging designed by Jones Knowles Ritchie.

Trebor Mints

JKR was asked to rejuvenate the two ‘heritage brands’ making them eye-catching with a no-nonsense brand character. The new packaging is aimed to attract 35 – 55 year old ‘lapsed users’ as well as appealing to existing customers.

The new packaging, due out this month, is visually strong and should help them stand out from the rest of the products on the shelf.

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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

Keep Britain Tidy Has a New Identity

A Surrey based agency has created a new identity for the Keep Britain Tidy campaign. The new brand will be used on all public communications and will replace the corporate identity for the organization, which was formerly known as EnCams.

Keep It Tidy

The word ‘it’ has been highlighted in the identity, which will give flexibility in future campaigns. There is also a new ‘tidy man’ icon which will be used as an anchoring device for campaign lines, which can be adapted depending on issue and location. All of this will bring the campaign to a more local level.
 
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

Packard Bell Reveals New Identity

As part of a multi-brand strategy computer company Packard Bell have revamped their brand identity.

PB

Changing from ‘Packard Bell’ to ‘PB’ the company logo now uses a curved-edge font and is red in colour rather than purple.

Packard Bell has recently launched a new product line in addition to this change, which includes the Dot M and Dot S notebook computers, as well as the EasyNote Butterfly notebook. 

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If you are thinking of refreshing your identity then let Touch Marketing & Design help you. Your identity is what your customers and clients associate with you as a brand and keeping it fresh and modern is important especially when introducing new products or services to your business. You want your identity to reflect all aspects of your business and outdated brand identity can let you down. If you want more information on brand identity then please contact us at info@touchmarketing.co.uk.

Carex Taps Into Swine Flu Fears

Carex, the Cussons hand wash brand, is launching a press campaign in response to The Department of Health’s ‘Catch it, kill it, bin it’ Swine Flu adverts.

Carex

The campaign aims to tell people that Carex can help stop the spread of germs. ‘Don’t panic, Carex can handle it’ is the strapline on the adverts, which will run across major national press.

Getting across an important message to as many people as possible requires the use of a multitude of mediums. For instance, the Cussons’ campaign supports the multi-media government health drive, which has been raised by the influenza pandemic. The Department of Health has launched a public health ad campaign across TV, print and radio, to alert people of the symptoms of Swine Flu and actions to prevent it spreading, and Carex, as the leading brand within the hand wash sector in the UK, wants to get behind them.

A multi facetted advertising campaign doesn’t have to deliver just bad news or preventative advise though. If you need help to get your message across, Touch Marketing & Design can help you. We have created campaigns for a range of clients with a range of messages. It could be a campaign you wish to run locally, regionally, nationally or even internationally through outdoor advertising,  national press as well as features in magazine publications. Have a look at our online advertising portfolio and see how we can help you get your message across to the people who matter.

You've been.. thanked!

Britvic have released a limited edition Tango can where the brand name has been replaced with the word ‘Thanks’. This is their way of showing appreciation for the public campaigns, which helped to save the Tango brand.

Tango

Tango has seen sales fall in recent years but a humorous ‘Save Tango’ campaign has helped to reinstate the brand in the marketplace. The campaigns adverts blamed Tangos decline on busybodies over-obsession with health. Fans also held a protest march across London Bridge, which was led by comedian Dom Joly. The campaigns were a great success and have increased the fan base of Tango and in turn its sales.

This campaign shows the power of good branding. Having an individual identity for your company is vital to succeed in any marketplace, as it can often be what sets you apart from your competition. If you would like advice on how Touch Marketing & Design can help your business stand out from the crowd then please get in touch on 01254 602260. You can also have a look at our online portfolio at www.touchmarketing.co.uk and see how we have helped other businesses.

Sunny D is California dreamin'!

The infamous soft drink Sunny D has been re­–branded to launch its new production line of the product which sees the fresher drink containing 70 per cent fruit juice, with no artificial colours or preservatives.

Sunny D

The design evokes images of the Californian West Coast surf culture, hinting at the natural well being of an active, healthy, outdoor lifestyle.

Sunny D is the third biggest-selling soft drink in the UK, and it has, since its launch in the late 90s, had continued success in USA and Europe. Sunny D has been publicised negatively in the past, but they are hitting back now with a refreshed image.

Brand image is important to any product, and in Sunny D’s case it is vital in turning bad fortune into a best-selling brand. A new fresh look can really change people’s perceptions of a product as well as open the eyes of new consumers. Why not have a look our website and portfolio to see how Touch marketing & Design can help your products succeed in the marketplace.

Edinburgh Science Festival's logo is reinvented!

The new identity for the Edinburgh International Science Festival has just been unveiled. The new look has been created to reflect the fun, variety and excitement of the festival.

Logo reinvented!

The challenge was to create an identity demonstrating the appeal of the festival that could attract people of all ages and from all backgrounds. The chosen identity has been designed with the use of vibrant colours, a modern, bold typeface and science themed icons.

A supporting logo has also been created for the festivals touring programme, Generation Science, as well as designing a range of promotional materials for 2009. The festival will take place from 4 to 18 April.

This is the first re-brand of the identity in over a decade, proving that it is good to refresh and keep up with the times. If you want to update your identity to keep up with the competition or indeed need any help with promoting your already existing products or company then Touch Marketing & design can help you. Why not have a look at our online services to see what changes we make to help your business thrive in 2009 and beyond.

Its Bounty be Plenty!

The famous kitchen towel Bounty is to be rebranded as Plenty and will be supported by an £8 million marketing campaign.

Its Bounty be Plenty!

As usual they will create television campaigns featuring their previous stars Brenda and Audrey, but with a new twist to push the new brand name. This will be supported across an outdoor and press campaign.

This seems to be the time that brands are pushing products and services with the aim to successfully improve sales. Investing in a company or a product at the beginning of a year is a sensible strategy and for many companies cost-effective as it can dramatically increase sales throughout the rest of the year.  It also allows plenty of time to develop a campaign across various methods and mediums.

Raising awareness is important to assist any product or company in succeeding and if you are ready to further push your brand and identity then visit our website to see how Touch marketing & Design can help you.

Walkers are Sensational

Walkers are set to re-launch its declining Sensations brand in a bid to get back a share in the premium crisps sector.

Delivering a Crisp Brand

Even though the brand has recorded a 0.4 per cent growth in the last year Walkers claim that people no longer consider it as a premium brand and they wish to change that.

They will be reducing the pack size of Sensations’ regular line by 15g to 160g. The prices will remain the same though. They are also changing the packaging from the white bags featuring black and white photography and replacing it with a predominantly black design. They are introducing new flavours in the overhaul, which will roll out over supermarkets as of next month. TV and press advertising will also support the revamp.

As Walkers have proved, simply staying in the market is not enough to stay afloat and you need to invest to get more out of your brand. Now is the best time to invest in your business and here at Touch Marketing & Design we can use our vast experience to help you. Whether you want to change the look and feel of your brand, update your website or develop an advertising campaign, we can help you get the best out of your investment. For more information please visit our website.