Cadbury Relaunches Trebor Mint Brands with a New Look

Trebor Extra Strong Mints and Softmints have had a makeover with some new packaging designed by Jones Knowles Ritchie.

Trebor Mints

JKR was asked to rejuvenate the two ‘heritage brands’ making them eye-catching with a no-nonsense brand character. The new packaging is aimed to attract 35 – 55 year old ‘lapsed users’ as well as appealing to existing customers.

The new packaging, due out this month, is visually strong and should help them stand out from the rest of the products on the shelf.

______________________________________________________________________

Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

Cadbury Rises Again!

After a slow start to the year Cadbury has now seen sales rising in the UK and US.

Wispa

The confectionary group saw improved trading during April and May, and fully expects to meet forecasts for full-year sales growth. The strong Easter trade and the re-launch of the Wispa bar saw Cadbury gain a good market share.

Wispa successfully returned as a limited-edition product in 2007, five years after it had been axed due to falling sales. After a large fan base came to light they re-launched the chocolate bar as a permanent product with a huge advertising campaign behind it. 

Cadburys say that their chocolate sales remained ‘robust’, while gum and sweets returned to growth after the slow start at the beginning of the year. They recently launched, in the UK, a major campaign, on Trident gum packaging, to win tickets to see Beyonce at The 02 Arena. The consumer was given the opportunity to win free tickets to attend the concert every time they bought a pack of Trident gum.

Cadbury boosts sales with marketing!

Cadbury have revealed that an increase in their marketing spend helped to boost sales by 6 per cent last year. Their total spend on marketing in 2008 was a massive £584million and this helped make a profit of £400million, which was almost double what was made the previous year.

Cadbury

With the success of their infamous “Gorilla” adverts, “Airport trucks” and the new advert “Eyebrows” which features a brother and sister demonstrating a range of eyebrow dance moves, Cadbury has proved that to be the best you need to invest.

It is true that you only get out what you put in and investing time and money towards a marketing plan can really help boost your sales. To find out how Touch Marketing & Design’s marketing strategy and planning can help your business grow, get in touch today by visiting our website or by calling us on: 01254 602260.