Special K is 50

Kelloggs’s Special K has launched a campaign to celebrate its 50th anniversary. TV presenter Kirsty Gallacher is fronting the campaign.

Special K

They held a PR stunt yesterday on the Millennium Bridge in London that featured Kirsty Gallacher along with 100 other women who were all dressed in the iconic Special K red swimsuits. There will be other marketing activities occurring including editorial activity in newspapers, radio and online campaigns.

Special K has ten different varieties of Special K and is now supposedly worth £120 million with sales almost trebling in the three years to the end of 2008. Special K recently launched an online content sharing initiative to co-inside with its ShapeMate campaign. This campaign give advice on diet plans and features a number of fashion content on its site with visitors being redirected to Glamour.com for further content.

Street Safe Campaign Springs into Action

A visual identity for this summers ‘Street Safe’ campaign, which is aimed at 14 – 25 year olds in England’s east coastal resorts has been created by Suffolk based agency Spring.

Street Safe

The identity has been created for the ‘Don’t Dice with Danger’ drive, which has been launched due to the numbers of young deaths over the last five years. The identity will appear on beer mats, websites, postcards, posters and new woven wrist bands.

The identity aims to mimic the style of a tattoo and hopes to target young people and remind them of the risks they take.

The campaigns website will also feature various other campaigns including, ‘Look out for your mates’, ‘know your surroundings’, ‘steer clear of trouble’, ‘enjoy your drinks responsibility’, ‘tell someone before you leave’ and ‘think about the consequences’.

Britannia Aims to Attract Savers With New Campaign

Britannia Building Society is launching a campaign that focuses on the rewards offered for existing savers while the Bank of England base rate is at an all-time low.

Britannia

The marketing for the campaign highlights the fact that more than 857,000 savers received a share of its profits this year through its membership reward programme.

Created by their London agency, the press, online and in store ads feature the message “We stand up for savers”. The campaign launches this month targeting the building society’s existing customers that hold variable rate accounts. The new ads have a very British theme and have bunting as well as other symbols that are associated with summer celebrations. Bunting will also be a feature of the in store campaign.

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