Golf Industry Organisation is Pro Environment

A new website www.golfenvironment.org for the Golf Industry Organisation (GEO) has been created by an Edinburgh based digital agency to promote environmental excellence across the golf industry.

GEO

The new site is designed to be more accessible to golf courses around the world and looks to offer the most efficient form of environmental certification available in any major sector. The attractive site allows any golf facility the chance to represent its environmental commitment publicly and be recognised for achieving high levels of performance. 

______________________________________________________________________

If you think that your corporate identity or your website need a refresh then why not give Touch Marketing & Design a call on 01254 602260 and see how we can help you. You can also have a look at our online portfolio at www.touchmarketing.co.uk to see how we have helped others.

Keep Britain Tidy Has a New Identity

A Surrey based agency has created a new identity for the Keep Britain Tidy campaign. The new brand will be used on all public communications and will replace the corporate identity for the organization, which was formerly known as EnCams.

Keep It Tidy

The word ‘it’ has been highlighted in the identity, which will give flexibility in future campaigns. There is also a new ‘tidy man’ icon which will be used as an anchoring device for campaign lines, which can be adapted depending on issue and location. All of this will bring the campaign to a more local level.
 
______________________________________________________________________

Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

Why not Ask Jeeves?

Ask.com is reintroducing their much-loved character Jeeves back into its corporate identity.

Why not Ask Jeeves?

Jeeves, who was dropped in 2006, has been reinstated due to market research, which highlighted the popularity of the character. Ask.com hopes to gain market share from search engine rivals Google, Yahoo and MSN with this new change following Ask.com’s 20 per cent growth this year.

www.askjeeves.com and www.askjeeves.co.uk will be active alongside www.ask.com and www.ask.co.uk. Jeeves will make appearances on Facebook and Twitter where there will be questions, videos, a diary and images posted.

It seems to be the time to freshen up existing brands and listen to the marketplace. Touch Marketing & Design can help you reach potential customers, help you develop a clear and measurable marketing strategy or even help refresh your website. Why not have a look at our website – www.touchmarketing.co.uk and see how our wide range of services can help you and your business.

Ford Change Marketing Focus

Ford are changing the focus of their marketing strategy from ads promoting new car models to ads that concentrate wholly on the Ford branding and logo itself.

Ford

The new ads are due to launch during the UEFA Champions League final on May 27 replacing its current campaigns promoting the new Fiesta and Ka models.

In an effort to make the brand more appealing and interesting Ford are shifting their marketing efforts towards the branding and logo.  They have had to cut their marketing spend due to cost savings within the company but say that this move has been on the cards for some time aiming to create a more consistent and compelling connection with consumers worldwide.

Focusing your efforts towards your branding and logo is no bad thing. Investing in a good identity can be key to a new or founded company. Whether you are starting out and need a corporate identity to launch your business or simply want to freshen up an existing brand then Touch Marketing & Design can help you. Please give a call on 01254 602260 to see how we can help you also have a look at our online portfolio at www.touchmarketing.co.uk to view our recent work.

Afflecks launch new website!

Manchester shopping icon Afflecks has launched a new website. The new site gives information about the independent stalls, shops and boutiques in the emporium, and details of how to let space within the building. It also features a blog for all customers to use.

Afflecks

Afflecks was first opened in 1981 but was re-launched with a new brand identity last year which led to the new website design by their appointed Manchester based agency.

If you think that your corporate identity or your website need a refresh then why not give Touch Marketing & Design a call on 01254 602260 and see how we can help you. You can also have a look at our online portfolio at www.touchmarketing.co.uk to see how we have helped others.

Colour is vital!

Colour is the strongest visual element of a brand, above and beyond the typeface, slogan or logo shape, as it is easily recognisable and memorable. In a survey held by trademark lawyers Withers and Rogers, a sample were asked to name the colours used on various brands. The AA came out on top with a ‘colour recall’ with 98% of surveyors correctly guessing yellow and black.

Colour is vital!

Other brands that did well were Easyjet, with 93% recognising orange, Cadbury for its purple and BP for its green both were recognised by 88% and Royal Mail’s red was recognised by 85%. 

Withers & Rogers say that even though there is a prominence on the colour of a brand, it is rare that the colour is registered for trademerk protection, as this is difficult to obtain. Cadbury has been successful in protecting its purple pantone, because of its consistent use over many years. AA, Royal Mail and BP have also been successful and registered their colours for trademark protection.

Colour is vital to a corporate identity as once designed the identity is integral to all marketing and literature. It becomes the brand cornerstone of your business and therefore needs to memorable. If you would like more information on Touch Marketing & Design’s corporate identity services then please get in touch on 01254 602260 or via our website and we will be happy to help.

Reckitt Benckiser Unveils a 'Flash' New Identity

The household, health and personal care group Reckitt Benckiser, famous for Vanish, Flash, Cillit Bang and Nurofen, have unveiled a new corporate identity. The company now aim to be referred to as RB and hope to become better known for their overall brand instead of just their products.

Flash New Logo

The identity has taken inspiration from high performance kites due to RB’s high-speed characteristic corporate performance. The kite mark logo in the identity will be used as a standalone device once the new brand has been established.

A simple identity with an icon or device can do wonders for the profile of your company and products as it is not only easily recognisable but can be more memorable. For example, the McDonalds ‘M’ is just as iconic, if not more so, than the full identity itself.

Touch Marketing & Design are experts at ensuring your identity is powerful and positions your business in the right light. See how we can help you and your business with our proven corporate identity services.

Identity Logo Design – Re-brand, Refresh and Rejuvenated

The beginning of yet another year and it is often the time that businesses look to reassess their stance on the market and in some cases look at improving their brand.

Identity Logo Design

Many well known brands are refreshing their look for 2009 such as Chicago Town and Norwich Union. The latter changing their name to Aviva to help refresh the brand to keep up with today’s market and consolidate their identity across Europe and beyond.

It could be time to freshen up your brand in order to keep one step ahead of your competition, represent a new direction for your business or simply time to do a little more with your identity in these troublesome financial times.

Touch Marketing & Design can help. We have proven experience in corporate identity, branding and logo design that could really benefit your business in these hard times. A re-brand doesn’t need to be expensive and the investment can pay dividends and keep your business thriving throughout 2009 and beyond. For more information and to see how we can help you achieve your goals, please get in touch.