Imperial War Museum Campaign

The Imperial War Museum North in Manchester has a new exhibition, Captured: The Extraordinary Life of Prisoners of War. This is the Salford Quays based museum’s major exhibition for 2009.

Imperial War Museum

The exhibition itself shows what everyday life for soldiers and civilians captured in conflicts in Europe and the Far East. Visitors will also discover true stories about legends like The Great Escape.

The exhibition advertising, deigned by a Cheshire based agency Wonder Assocites, uses contemporary illustration and typography that depicts the dramatic moment of being captured. The use of colour and style reflects propaganda posters from around this time also. Other marketing material has been created including invites for previews; outdoor campaigns, online and press advertising, promotional print, direct mail featuring a limited edition escape glider and in-venue promotions.

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If you have an up and coming event that you wish to advertise then Touch Marketing & Design can help you. We can help with promotion using various marketing materials including advertising, direct mail campaigns and email marketing. We can also design your invitations, tickets, venue promotions, menus and much more to ensure your event is succesful memorable. If you would like more information on our event management services then please visit our website at www.touchmarketing.co.uk or call us on 01254 602260.

Citroen go Direct!

Citroen C3 Picasso

Citroen is launching a direct mail campaign in the hope to persuade existing customers to upgrade to the new C3 Picasso model.

 

 

The campaign focuses on how the cars “roomy” interior is the perfect answer to family clutter. The front of the mailer shows the kind of clutter typically found in a family garage and says “If you can’t decide what to take…” then inside, the same amount of clutter is shown to fit easily into the car’s boot, stating “Take it all in the new C3 Picasso”.

Direct marketing can be a great source of brand awareness and advertising, helping to raise the profile of businesses and products alike. It can be utilised in many different ways, giving consumers important information in a memorable and eye-catching format. Not only that but it can be catered to your needs and used to reach your specific target audience.

If you would like to find out more about how direct marketing could help your business then please get in touch with the direct marketing experts at Touch Marketing & Design on 01254 602260 or by visiting www.touchmarketing.co.uk

Carlsberg Helps Pubs Thrive With Direct Mail

Carlsberg UK has launched an initiative which aims to help the rocky pub sector better market itself to consumers in the recession.

Don't Call Time Yet

The initiative ‘We Deliver More’, aims to provide those landlords that need help with design templates for point-of-sale material, give them the ability to send personalised direct mail to a database of consumers as well as get feedback from a mystery shopping programme.

The pub trade is facing its most di¬fficult time in nearly 100 years, with an average of 6 pubs closing every day. Carlsberg hopes to help the pub trade attract more consumers with this programme as well as help them to increase sales on their beer.

Direct mail campaigns can be a great way to get in touch with lapsed clients and indeed catch new customers. If you are interested in creating a direct mail campaign then Touch Marketing & Design can help you achieve your goals. Visit our website for more information on how we can help you advertise through direct mail and other mediums.