Citroen go Direct!

Citroen C3 Picasso

Citroen is launching a direct mail campaign in the hope to persuade existing customers to upgrade to the new C3 Picasso model.

 

 

The campaign focuses on how the cars “roomy” interior is the perfect answer to family clutter. The front of the mailer shows the kind of clutter typically found in a family garage and says “If you can’t decide what to take…” then inside, the same amount of clutter is shown to fit easily into the car’s boot, stating “Take it all in the new C3 Picasso”.

Direct marketing can be a great source of brand awareness and advertising, helping to raise the profile of businesses and products alike. It can be utilised in many different ways, giving consumers important information in a memorable and eye-catching format. Not only that but it can be catered to your needs and used to reach your specific target audience.

If you would like to find out more about how direct marketing could help your business then please get in touch with the direct marketing experts at Touch Marketing & Design on 01254 602260 or by visiting www.touchmarketing.co.uk

Domino's Pizza Boosts Sales

Domino’s pizza chain is expected to boost its advertising budget by more than 10 per cent in 2009 to a massive £20 million. They hope to take advantage of the budget-conscious Britons, who are choosing to eat at home.

Domino's On The Up

Currently market leader in its sector, Domino’s has reported an 18.4 per cent increase in sales for last year. They claim that a third of the 2.7 million households that ordered its pizza were all new customers. Therefore investing in advertising now will only increase sales further for Domino’s and in the current climate this a great example of how investing and spending can pay dividends for you company long-term.

Domino’s also seen an increase in online sales due to highly targeted online marketing and this is something that is integral to the marketplace today. Businesses need to ensure that they are online and that their website not only works hard but also supports their business goals.

The fast food chain is benefiting from the recession as Britons are reaching for cheaper alternatives for family meals. There may be a niche in your market sector that you can take advantage of and here at Touch Marketing & Design we can help you achieve great success through online marketing and direct marketing campaigns. Take a look at our online portfolio to see how we have helped others and how we can help you.

If Ford Kan Do It, So Can You!

Ford is launching a digital and direct campaign to promote the arrival of the new Ford Ka.

You Kan Do It

The ‘Find It’ campaign features a ‘Where’s Wally?’ approach which encourages people to hunt down hidden images and define Ka for themselves. Direct marketing includes die-cut pop-out postcards that can be collected and pieced together. The campaign will also run across A2 posters, press ads and TV.

Ford communications have said that they aim to spend a bigger percentage of its marketing budget online this year, despite overall spending being adjusted. The thought is that no one buys a car these days without looking online first and she expects the web now to be a long-term focus for the brand.

If you want to follow in Fords footsteps and feel it is time to get your business or product online or make your existing online appearance work better for you then Touch Marketing & Design can help. Whether you need a new website, site refresh or need help with search engine optimization we have the experience and knowledge that will help your business to grow. Visit our site today for more information.

Marketing activity increase in spite of the gloomy climate

Despite a 12 per cent drop in marketing spend, direct marketing activity increased in 2008. Although traditional direct mail and door-to-door marketing has been over taken by email and online marketing, activity in both fields are on the up.

Marketing On The Up

The increase in volume but the decrease in spend is due to the inexpensive cost of online and electronic campaign marketing and businesses looking around for a better deal.
2008 has seen business cut spending in all areas due to the global financial instability. Only 7 per cent of companies reported an increase in budgeted spend compared to 49 per cent reporting a decrease.

As companies keep a tight hold of their finances it is a great time to get ahead of your competition. Whether you are a small company with a tight budget or an established corporation with larger marketing budgets, online marketing can be a relatively inexpensive yet powerful marketing tool. In these torrid financial times it is the right time to get your name, products and services out there and when things begin to grow again, you’ll be right at the top of your customer’s minds.

At Touch Marketing & Design, we can help you make the most of your print and online marketing without breaking the bank. If you would like more information on our marketing services then please visit the Touch Marketing & Design website.