Time to get Online

The research shows that sales are set to grow by a further 6 per cent each year as consumers continue to spend more online. Fashion was reportedly the fastest growing sector in online retail, closely followed by the sale of books and DVDs as well as travel.

Online Sales Increases

There is an expected increase in online retail and travel sales in the UK, according to new research, which will see sales reach £56 billion by 2014.

The number of online shoppers in the UK is to grow from 30 million this year to 37 million by the year 2014. It is said that 36 per cent of people plan to do more shopping online in order to look for savings that they cannot find on the high street.

There has never been a better time to start trading online. If you would like to get your retail business online then Touch Marketing & Design can provide great e-commerce solutions to accommodate any type of business.

Alternatively, if your company simply wants to have some web presence then we can help you get started online. For more information on our range of online services please visit www.touchmarketing.co.uk.

Web Analytics a Must for Online Retailers

According to new research, 97 per cent of online retailers are not keeping tabs on the effectiveness of their marketing activity.

Calculate Your ROI

The study showed that 80 per cent of online retailers asked did not know where to spend budgets and 29 percent did not know how to measure return-on-investment (ROI) on any of their marketing activity.

A separate study has shown that a massive 96 per cent of online retailers do not calculating ROI across any marketing campaigns. Most of them do not have the knowledge or understanding of which campaigns are driving customer spend or do not have the processes set up to track such calculations.

It is vitally important for all marketers to track the performance not only of their website but of all online marketing, to help target customers effectively. This information can be provided by web analytics, which delivers clear and tailored analysis of online campaigns. Another method is using voucher tracking codes to evaluate the effectiveness of the site on visitor’s instore. Therefore putting budgets to good use, rather than throwing money away.

It is crucial in 2009 for online retailers to have a strong web presence as people move away from the high street. At Touch Marketing & Design we can help you to get the best from your website, eCommerce site and online campaigns. We can provide you with a statistics report based on the performance of your website and online campaigns, as well as set you up with new online marketing ideas. If you would like more information on our services please visit the Touch Marketing & Design website.