inBlog – Touch Marketing & Design Blog

Imperial War Museum Campaign

Posted in Uncategorized by touchmarketing on June 10, 2009

The Imperial War Museum North in Manchester has a new exhibition, Captured: The Extraordinary Life of Prisoners of War. This is the Salford Quays based museum’s major exhibition for 2009.

Imperial War Museum

Imperial War Museum

The exhibition itself shows what everyday life for soldiers and civilians captured in conflicts in Europe and the Far East. Visitors will also discover true stories about legends like The Great Escape.

The exhibition advertising, deigned by a Cheshire based agency Wonder Assocites, uses contemporary illustration and typography that depicts the dramatic moment of being captured. The use of colour and style reflects propaganda posters from around this time also. Other marketing material has been created including invites for previews; outdoor campaigns, online and press advertising, promotional print, direct mail featuring a limited edition escape glider and in-venue promotions.

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If you have an up and coming event that you wish to advertise then Touch Marketing & Design can help you. We can help with promotion using various marketing materials including advertising, direct mail campaigns and email marketing. We can also design your invitations, tickets, venue promotions, menus and much more to ensure your event is succesful memorable. If you would like more information on our event management services then please visit our website at www.touchmarketing.co.uk or call us on 01254 602260.

New Website 'Steels' the Limelight!

Posted in Uncategorized by touchmarketing on May 8, 2009

Touch Marketing & Design website design team have launched a brand new website for AP Steel who are one of the UK’s leading suppliers of high grade structural steel.

AP Steel

AP Steel

The modern, stylish and simple-to-use site is packed with a wealth of information about the company and the products and services provided, making the site highly effective in both look and function.

Invaluable
Ensuring that the site is kept up-to-date with all the latest news, industry developments and a host of useful information, AP Steel are keen to develop the site as an invaluable online resource for existing and potential customers alike.

AP Steel, who enlisted the skills of marketing and design agency Touch Marketing & Design for the project, are delighted with the results.

Speaking of the launch AP Steel General Manager Richard Searle said “we believe that our new website will become a vital tool in developing our profile, maintaining strong communication links with our existing customers, as well as providing potential customers with all the information they need about us and our wide range of products”.

Features
The site has a wide range of special features including an extensive products section, gallery, news, links and special industry tools as well as a useful downloads section. The site also encourages visitors to signup for regular email updates.

Find out how our website design services can really help your business. From a simple brochure site to a fully interactive ecommerce websites to enable you to sell online, our cost-effective solutions and fast turnaround will ensure you make the most of your web presence. Please visit www.touchmarketing.co.uk for more details.

Reaching out to Clients

Posted in Uncategorized by touchmarketing on January 19, 2009
People and businesses are now more than ever realising how online marketing and new media has major benefits in today’s marketplace.
 
Reaching Out To Clients

Reaching Out To Clients

Ahead of his inauguration on Tuesday, President-elect Barack Obama has jumped on the band wagon by creating an email database of millions of his voters. This database is being used to help him win the 2012 election by keeping an open dialogue with supporters throughout his 1st term. 

It has been said that to win clients these days it helps to have new media on your side and to not underestimate its power. Obama certainly feels it can do no harm to his chances in 2012.

At Touch Marketing & Design we may not be able to win the US presidential campaign for you but we can help you reach out to your clients and contacts via email marketing and online campaigns keeping you winning all the way to 2012 and beyond.

If you would like more information on our online services then please visit our website.

Marketing activity increase in spite of the gloomy climate

Posted in Uncategorized by touchmarketing on January 13, 2009

Despite a 12 per cent drop in marketing spend, direct marketing activity increased in 2008. Although traditional direct mail and door-to-door marketing has been over taken by email and online marketing, activity in both fields are on the up.

Marketing On The Up

Marketing On The Up

The increase in volume but the decrease in spend is due to the inexpensive cost of online and electronic campaign marketing and businesses looking around for a better deal.
2008 has seen business cut spending in all areas due to the global financial instability. Only 7 per cent of companies reported an increase in budgeted spend compared to 49 per cent reporting a decrease.

As companies keep a tight hold of their finances it is a great time to get ahead of your competition. Whether you are a small company with a tight budget or an established corporation with larger marketing budgets, online marketing can be a relatively inexpensive yet powerful marketing tool. In these torrid financial times it is the right time to get your name, products and services out there and when things begin to grow again, you’ll be right at the top of your customer’s minds.

At Touch Marketing & Design, we can help you make the most of your print and online marketing without breaking the bank. If you would like more information on our marketing services then please visit the Touch Marketing & Design website.

Email Marketing – good for you, the environment and your bottom line

Posted in Uncategorized by touchmarketing on January 7, 2009

It will come as no surprise to hear that everyone is looking at cutting operating costs and that companies and brands are choosing more cost effective ways to connect with their consumers. One way to do this is to utilise the power of email marketing.

Email Marketing

Email Marketing

In the run up to Christmas alone, there was a reported 38% increase in the volume of targeted emails. Although large volumes of emails can annoy, research shows that people are more tolerant of emails if the content delivers good value or advice.

At Touch Marketing & Design we created Christmas eCards and newsletters for many of our clients that were well received by their customers. Due to the success of these seasonal emails, we are now managing monthly newsletter campaigns for most of our clients.

We can help you reach your clients, wherever they are with monthly targeted and relevant email marketing to keep your business in your customer’s minds and generating new leads from only 5p per email. Find out how our inexpensive electronic marketing can work for you.

Touch Marketing & Design also offer a free informative monthly newsletter update for everyone giving money saving marketing tips, industry news and client news. Stay in touch with what is happening in the marketing world and find out how your business can save money by subscribing to inTouch now.