Cadbury Relaunches Trebor Mint Brands with a New Look

Trebor Extra Strong Mints and Softmints have had a makeover with some new packaging designed by Jones Knowles Ritchie.

Trebor Mints

JKR was asked to rejuvenate the two ‘heritage brands’ making them eye-catching with a no-nonsense brand character. The new packaging is aimed to attract 35 – 55 year old ‘lapsed users’ as well as appealing to existing customers.

The new packaging, due out this month, is visually strong and should help them stand out from the rest of the products on the shelf.

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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.

Street Safe Campaign Springs into Action

A visual identity for this summers ‘Street Safe’ campaign, which is aimed at 14 – 25 year olds in England’s east coastal resorts has been created by Suffolk based agency Spring.

Street Safe

The identity has been created for the ‘Don’t Dice with Danger’ drive, which has been launched due to the numbers of young deaths over the last five years. The identity will appear on beer mats, websites, postcards, posters and new woven wrist bands.

The identity aims to mimic the style of a tattoo and hopes to target young people and remind them of the risks they take.

The campaigns website will also feature various other campaigns including, ‘Look out for your mates’, ‘know your surroundings’, ‘steer clear of trouble’, ‘enjoy your drinks responsibility’, ‘tell someone before you leave’ and ‘think about the consequences’.

You've been.. thanked!

Britvic have released a limited edition Tango can where the brand name has been replaced with the word ‘Thanks’. This is their way of showing appreciation for the public campaigns, which helped to save the Tango brand.

Tango

Tango has seen sales fall in recent years but a humorous ‘Save Tango’ campaign has helped to reinstate the brand in the marketplace. The campaigns adverts blamed Tangos decline on busybodies over-obsession with health. Fans also held a protest march across London Bridge, which was led by comedian Dom Joly. The campaigns were a great success and have increased the fan base of Tango and in turn its sales.

This campaign shows the power of good branding. Having an individual identity for your company is vital to succeed in any marketplace, as it can often be what sets you apart from your competition. If you would like advice on how Touch Marketing & Design can help your business stand out from the crowd then please get in touch on 01254 602260. You can also have a look at our online portfolio at www.touchmarketing.co.uk and see how we have helped other businesses.

Ford Change Marketing Focus

Ford are changing the focus of their marketing strategy from ads promoting new car models to ads that concentrate wholly on the Ford branding and logo itself.

Ford

The new ads are due to launch during the UEFA Champions League final on May 27 replacing its current campaigns promoting the new Fiesta and Ka models.

In an effort to make the brand more appealing and interesting Ford are shifting their marketing efforts towards the branding and logo.  They have had to cut their marketing spend due to cost savings within the company but say that this move has been on the cards for some time aiming to create a more consistent and compelling connection with consumers worldwide.

Focusing your efforts towards your branding and logo is no bad thing. Investing in a good identity can be key to a new or founded company. Whether you are starting out and need a corporate identity to launch your business or simply want to freshen up an existing brand then Touch Marketing & Design can help you. Please give a call on 01254 602260 to see how we can help you also have a look at our online portfolio at www.touchmarketing.co.uk to view our recent work.

Sunny D is California dreamin'!

The infamous soft drink Sunny D has been re­–branded to launch its new production line of the product which sees the fresher drink containing 70 per cent fruit juice, with no artificial colours or preservatives.

Sunny D

The design evokes images of the Californian West Coast surf culture, hinting at the natural well being of an active, healthy, outdoor lifestyle.

Sunny D is the third biggest-selling soft drink in the UK, and it has, since its launch in the late 90s, had continued success in USA and Europe. Sunny D has been publicised negatively in the past, but they are hitting back now with a refreshed image.

Brand image is important to any product, and in Sunny D’s case it is vital in turning bad fortune into a best-selling brand. A new fresh look can really change people’s perceptions of a product as well as open the eyes of new consumers. Why not have a look our website and portfolio to see how Touch marketing & Design can help your products succeed in the marketplace.

New Look for Ramblers

British walking charity Ramblers has a new image, with a new logo and visual identity that they hope will better reflect the breadth and variety of its activities.

Ramblers Renewed

Ramblers is now 74 years old and in recent times has attracted a larger number of under 40’s due to their specially themed walks such as love hikes and film strolls. This has called for a more up-to-date image in order to attract even more young people to the charity’s events.

They hope to make walking more accessible to people of all abilities and backgrounds and the new identity will be at the forefront of new initiatives and campaigns including ‘Get Walking Keep Walking’.

A logo or identity is vitally important to your business and could make the difference between sales and losses. Keeping your identity fresh and up-to-date is essential to a growing business, as it shows that as a business, you are willing to move with the times. In essence, your identity should embody and be at the cornerstone of everything you do.

Take a look at our identity portfolio section to see how Touch Marketing & Design work with clients to ensure their identity encompasses the goals and ethos of their business.

Reckitt Benckiser Unveils a 'Flash' New Identity

The household, health and personal care group Reckitt Benckiser, famous for Vanish, Flash, Cillit Bang and Nurofen, have unveiled a new corporate identity. The company now aim to be referred to as RB and hope to become better known for their overall brand instead of just their products.

Flash New Logo

The identity has taken inspiration from high performance kites due to RB’s high-speed characteristic corporate performance. The kite mark logo in the identity will be used as a standalone device once the new brand has been established.

A simple identity with an icon or device can do wonders for the profile of your company and products as it is not only easily recognisable but can be more memorable. For example, the McDonalds ‘M’ is just as iconic, if not more so, than the full identity itself.

Touch Marketing & Design are experts at ensuring your identity is powerful and positions your business in the right light. See how we can help you and your business with our proven corporate identity services.

Edinburgh Science Festival's logo is reinvented!

The new identity for the Edinburgh International Science Festival has just been unveiled. The new look has been created to reflect the fun, variety and excitement of the festival.

Logo reinvented!

The challenge was to create an identity demonstrating the appeal of the festival that could attract people of all ages and from all backgrounds. The chosen identity has been designed with the use of vibrant colours, a modern, bold typeface and science themed icons.

A supporting logo has also been created for the festivals touring programme, Generation Science, as well as designing a range of promotional materials for 2009. The festival will take place from 4 to 18 April.

This is the first re-brand of the identity in over a decade, proving that it is good to refresh and keep up with the times. If you want to update your identity to keep up with the competition or indeed need any help with promoting your already existing products or company then Touch Marketing & design can help you. Why not have a look at our online services to see what changes we make to help your business thrive in 2009 and beyond.

Its Bounty be Plenty!

The famous kitchen towel Bounty is to be rebranded as Plenty and will be supported by an £8 million marketing campaign.

Its Bounty be Plenty!

As usual they will create television campaigns featuring their previous stars Brenda and Audrey, but with a new twist to push the new brand name. This will be supported across an outdoor and press campaign.

This seems to be the time that brands are pushing products and services with the aim to successfully improve sales. Investing in a company or a product at the beginning of a year is a sensible strategy and for many companies cost-effective as it can dramatically increase sales throughout the rest of the year.  It also allows plenty of time to develop a campaign across various methods and mediums.

Raising awareness is important to assist any product or company in succeeding and if you are ready to further push your brand and identity then visit our website to see how Touch marketing & Design can help you.