Manchester Aims to Attract Creative Tourists
Manchester museums have launched a new online magazine creativetourist.com, which is intended to attract more culturally minded visitors to the city.
The website features interviews, art news and city guides directing cultural visitors from across the UK and Europe to events and exhibitions that are taking place in Manchester.
Manchester Museums Consortium, a group of nine venues including the Imperial War Museum North, The Lowry and The Whitworth Art Gallery, developed the idea.
Creative Tourist promises monthly features and interviews by ‘some of the UK’s writers’ and ‘exclusive podcasts and vodcasts with national and international curators, critics and artists’. Issue 1, which is online now, features the Turner Prize winning artist Jeremy Deller and they also look at the Manchester International Festival.
Creative Tourist will also publish ‘insider guides to the city’ showcasing the cultural programme on offer at its galleries and museums. They will also feature shops, bars, restaurants and other events.
Imperial War Museum Campaign
The Imperial War Museum North in Manchester has a new exhibition, Captured: The Extraordinary Life of Prisoners of War. This is the Salford Quays based museum’s major exhibition for 2009.
The exhibition itself shows what everyday life for soldiers and civilians captured in conflicts in Europe and the Far East. Visitors will also discover true stories about legends like The Great Escape.
The exhibition advertising, deigned by a Cheshire based agency Wonder Assocites, uses contemporary illustration and typography that depicts the dramatic moment of being captured. The use of colour and style reflects propaganda posters from around this time also. Other marketing material has been created including invites for previews; outdoor campaigns, online and press advertising, promotional print, direct mail featuring a limited edition escape glider and in-venue promotions.
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Afflecks launch new website!
Manchester shopping icon Afflecks has launched a new website. The new site gives information about the independent stalls, shops and boutiques in the emporium, and details of how to let space within the building. It also features a blog for all customers to use.
Afflecks was first opened in 1981 but was re-launched with a new brand identity last year which led to the new website design by their appointed Manchester based agency.
If you think that your corporate identity or your website need a refresh then why not give Touch Marketing & Design a call on 01254 602260 and see how we can help you. You can also have a look at our online portfolio at www.touchmarketing.co.uk to see how we have helped others.



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