Making Food Splenda-ful!

Johnson & Johnson owned McNeil Nutritionals has launched a press campaign aimed at persuading women to try Splenda as a low calorie alternative to sugar.

Making food Splenda – ful!

The adverts will appear in The Daily Telegraph and issues of women’s titles such as Good Housekeeping. The press campaign is part of a wider attempt to attract women 45 and over who either use sweetener or are looking to reduce their calorie intake.

The adverts feature an image of a clock with cups of cappuccino and slices of cake, which represent the numbers and two teaspoons showing the clocks hands. The campaign hopes to show people that they can ‘enjoy sweetness anytime’ without the worry of calories.

 

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Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.

Premier Inn Rivalry

Premier Inn, the budget hotel chain, has launched an aggressive multi-million pound print advertising campaign targeting their market rivals.

Premier Inn Rivalry

The campaign adverts list the services and values provided at Premier Inn. They include copy such as ‘Looks like its time to take a holiday from Holiday Inn’ and ‘So what exactly is it that’s best about Best Western?’

Premier Inn has used Lenny Henry as a brand ambassador in previous campaigns and he will still feature in future campaigns. These adverts however are aimed to bring customers back to Premier Inn after a slump during the recession, specifically targeting leisure travelers.

Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.

Web Analytics a Must for Online Retailers

According to new research, 97 per cent of online retailers are not keeping tabs on the effectiveness of their marketing activity.

Calculate Your ROI

The study showed that 80 per cent of online retailers asked did not know where to spend budgets and 29 percent did not know how to measure return-on-investment (ROI) on any of their marketing activity.

A separate study has shown that a massive 96 per cent of online retailers do not calculating ROI across any marketing campaigns. Most of them do not have the knowledge or understanding of which campaigns are driving customer spend or do not have the processes set up to track such calculations.

It is vitally important for all marketers to track the performance not only of their website but of all online marketing, to help target customers effectively. This information can be provided by web analytics, which delivers clear and tailored analysis of online campaigns. Another method is using voucher tracking codes to evaluate the effectiveness of the site on visitor’s instore. Therefore putting budgets to good use, rather than throwing money away.

It is crucial in 2009 for online retailers to have a strong web presence as people move away from the high street. At Touch Marketing & Design we can help you to get the best from your website, eCommerce site and online campaigns. We can provide you with a statistics report based on the performance of your website and online campaigns, as well as set you up with new online marketing ideas. If you would like more information on our services please visit the Touch Marketing & Design website.

Email Marketing – good for you, the environment and your bottom line

It will come as no surprise to hear that everyone is looking at cutting operating costs and that companies and brands are choosing more cost effective ways to connect with their consumers. One way to do this is to utilise the power of email marketing.

Email Marketing

In the run up to Christmas alone, there was a reported 38% increase in the volume of targeted emails. Although large volumes of emails can annoy, research shows that people are more tolerant of emails if the content delivers good value or advice.

At Touch Marketing & Design we created Christmas eCards and newsletters for many of our clients that were well received by their customers. Due to the success of these seasonal emails, we are now managing monthly newsletter campaigns for most of our clients.

We can help you reach your clients, wherever they are with monthly targeted and relevant email marketing to keep your business in your customer’s minds and generating new leads from only 5p per email. Find out how our inexpensive electronic marketing can work for you.

Touch Marketing & Design also offer a free informative monthly newsletter update for everyone giving money saving marketing tips, industry news and client news. Stay in touch with what is happening in the marketing world and find out how your business can save money by subscribing to inTouch now.