Next Plan In-store Magazine

Next, the high street retailer, plans to produce an in store magazine by the end of the year which they hope will engage with customers.

Next

They will roll out the title with digital activity and regular customer emails, a strategy adopted by rival online retailer ASOS. They aim to move away from the conventional catalogue style to a more editorial approach with fashion and lifestyle articles. Next already publish a customer magazine which is mailed to Next Directory recipients, but this new publication will be aimed at a wider audience.

Next is the UK’s biggest online fashion retailer, targeting mainly 16 to 34 year olds, with its nearest rival being ASOS. However, this new marketing push follows a trend set by many other retailers that already produce in store magazines, such as Morrisons, Tesco, Asda, Superdrug, Boots and Debenhams. These often contain competitions, money off vouchers for use in store as well as useful articles on fashion and beauty.

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Customer magazine are a great marketing tool to engage with existing customers, to reinforce messages and to inform and educate current and lapsed customers. Touch Marketing & Design are skilled at creating eye catching, hard-working and stylish magazines and newsletters. To see how we can help you please contact us on 01254 602260.

Web Analytics a Must for Online Retailers

According to new research, 97 per cent of online retailers are not keeping tabs on the effectiveness of their marketing activity.

Calculate Your ROI

The study showed that 80 per cent of online retailers asked did not know where to spend budgets and 29 percent did not know how to measure return-on-investment (ROI) on any of their marketing activity.

A separate study has shown that a massive 96 per cent of online retailers do not calculating ROI across any marketing campaigns. Most of them do not have the knowledge or understanding of which campaigns are driving customer spend or do not have the processes set up to track such calculations.

It is vitally important for all marketers to track the performance not only of their website but of all online marketing, to help target customers effectively. This information can be provided by web analytics, which delivers clear and tailored analysis of online campaigns. Another method is using voucher tracking codes to evaluate the effectiveness of the site on visitor’s instore. Therefore putting budgets to good use, rather than throwing money away.

It is crucial in 2009 for online retailers to have a strong web presence as people move away from the high street. At Touch Marketing & Design we can help you to get the best from your website, eCommerce site and online campaigns. We can provide you with a statistics report based on the performance of your website and online campaigns, as well as set you up with new online marketing ideas. If you would like more information on our services please visit the Touch Marketing & Design website.