Web Analytics a Must for Online Retailers

According to new research, 97 per cent of online retailers are not keeping tabs on the effectiveness of their marketing activity.

Calculate Your ROI

The study showed that 80 per cent of online retailers asked did not know where to spend budgets and 29 percent did not know how to measure return-on-investment (ROI) on any of their marketing activity.

A separate study has shown that a massive 96 per cent of online retailers do not calculating ROI across any marketing campaigns. Most of them do not have the knowledge or understanding of which campaigns are driving customer spend or do not have the processes set up to track such calculations.

It is vitally important for all marketers to track the performance not only of their website but of all online marketing, to help target customers effectively. This information can be provided by web analytics, which delivers clear and tailored analysis of online campaigns. Another method is using voucher tracking codes to evaluate the effectiveness of the site on visitor’s instore. Therefore putting budgets to good use, rather than throwing money away.

It is crucial in 2009 for online retailers to have a strong web presence as people move away from the high street. At Touch Marketing & Design we can help you to get the best from your website, eCommerce site and online campaigns. We can provide you with a statistics report based on the performance of your website and online campaigns, as well as set you up with new online marketing ideas. If you would like more information on our services please visit the Touch Marketing & Design website.

E-commerce set to grow

As more people are looking to avoid the stressful crowds of the high street and decide to shop from the comfort of their own homes, research has shown there will be an increase of 14 per cent in online sales in 2009 with consumers set to spend in excess of £68 billion.

Ecommerce

To keep up with demand there will be a growth of money off coupons and discounted delivery charges from retailers, which will aim to entice consumers to shop online for longer in search of better value.

Now is the time to get in on the act. Can you sell your products or services online? Have you been meaning to set up an online store for some time but don’t know how to go about it or are worried about costs? Do you already have an existing e-commerce website that needs attention?

Touch Marketing & Design can help you make the most of your e-commerce website and help you to thrive online for less than you think. Get in touch today to see how our experience and e-commerce success can really help develop your business.