Leeds University Gets New Website

The old website was failing to connect with its audience and drive people to the right areas and therefore a new consumer-facing website was needed.

Leeds University

The new site will be ‘modular’ with shifting focus throughout the year. For example it will cater for undergraduates between March and July, when they are making their applications. Each audience will have its own landing page, which will help to direct people to the correct content.

A new colour palette has been developed for use online – muted gold’s, greys and beige, instead of the usual green palette of the university’s identity. This colour palette will now influence the style of new printed materials – the online looks to drive the offline marketing materials. A new tone of voice for imagery and photography has also been devised.

The new website, designed by Uber, will launch in August.

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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.

Britannia Aims to Attract Savers With New Campaign

Britannia Building Society is launching a campaign that focuses on the rewards offered for existing savers while the Bank of England base rate is at an all-time low.

Britannia

The marketing for the campaign highlights the fact that more than 857,000 savers received a share of its profits this year through its membership reward programme.

Created by their London agency, the press, online and in store ads feature the message “We stand up for savers”. The campaign launches this month targeting the building society’s existing customers that hold variable rate accounts. The new ads have a very British theme and have bunting as well as other symbols that are associated with summer celebrations. Bunting will also be a feature of the in store campaign.

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If you would like to advertise your own products and services then Touch Marketing & Design could help you. We can help you create advertising campaigns that really capture the attention of those who matter most. Have a look at our online portfolio and see how we can help you. You can get in touch by emailing info@touchmarketing.co.uk. We look forward to hearing from you.

Tenon Re-launch New Website

The UK’s 9th largest accountancy and business practice, Tenon, have re-launched their website www.tenongroup.com, which offers a range of new features that have been designed to support businesses and advise entrepreneurs.

Tenon

The new website developed by Tayburn, aims to communicate better recent industry related information as well as help to market Tenon’s services to both existing and prospective clients. The company is also hoping to highlight their skills in providing specialist services to entrepreneurs.

The new website design brings a new resource centre, full of advice on business and legislative changes, which can be updated regularly with the help of a new content management system that has been put in place.

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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.

Online Gives Boost to Newspapers!

Newspaper websites reported a jump in user numbers throughout January with guardian.co.uk seeing the biggest increase of over 30 per cent, recording 29,811,671 users for the month.

Online Guardian

Other newspaper sites saw huge leaps with The Telegraph ranking second to The Guardian with a 23 per cent increase of users. Similarly, The Times Online who ranked third had 22,898,300 users, which was up 20 per cent on December. The more popular tabloid newspaper sector saw The Sun listed top with a 15 per cent jump bringing their online users total to 21,910,839.

This rise in website visitors is likely to be due to the need for more news about the economy in recent months. Popular stories, such as Jade Goody’s illness and the Hudson River crash, have also caught the imagination of the public.

Newspaper groups are incredibly thankful for the rise in online traffic due to the fall in paper format sales. This is yet another reminder of how the Internet plays an essential role in today’s society and how vitally important it is to get your business online to support your physical presence and traditional marketing techniques. See how Touch Marketing & Design can help your business increase visitor and conversation numbers.