Water retailer 'Springs' into action!

Highland Spring launches a new press campaign, which features scenes from classic Hollywood movies. The ‘iconic love’ campaign went live in May with an outdoor advert.

Highland Spring

The adverts, created by their Glasgow based agency, include icons such as Lassie, Tarzan, Charlie Chaplin and Frankenstein and incorporate the green Highland Spring bottle with the strap line ‘now that’s true love’.
 
Highland Spring hopes the campaign will reflect its quality and trustworthiness. The adverts will also be supported by a micro-site which is set to be launched alongside a new consumer website.

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If you would like to advertise your own products and services then Touch Marketing & Design could help you. We can help you create advertising campaigns that really capture the attention of those who matter most. Have a look at our online portfolio and see how we can help you. You can get in touch by emailing info@touchmarketing.co.uk. We look forward to hearing from you.

Making Food Splenda-ful!

Johnson & Johnson owned McNeil Nutritionals has launched a press campaign aimed at persuading women to try Splenda as a low calorie alternative to sugar.

Making food Splenda – ful!

The adverts will appear in The Daily Telegraph and issues of women’s titles such as Good Housekeeping. The press campaign is part of a wider attempt to attract women 45 and over who either use sweetener or are looking to reduce their calorie intake.

The adverts feature an image of a clock with cups of cappuccino and slices of cake, which represent the numbers and two teaspoons showing the clocks hands. The campaign hopes to show people that they can ‘enjoy sweetness anytime’ without the worry of calories.

 

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Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.

Carex Taps Into Swine Flu Fears

Carex, the Cussons hand wash brand, is launching a press campaign in response to The Department of Health’s ‘Catch it, kill it, bin it’ Swine Flu adverts.

Carex

The campaign aims to tell people that Carex can help stop the spread of germs. ‘Don’t panic, Carex can handle it’ is the strapline on the adverts, which will run across major national press.

Getting across an important message to as many people as possible requires the use of a multitude of mediums. For instance, the Cussons’ campaign supports the multi-media government health drive, which has been raised by the influenza pandemic. The Department of Health has launched a public health ad campaign across TV, print and radio, to alert people of the symptoms of Swine Flu and actions to prevent it spreading, and Carex, as the leading brand within the hand wash sector in the UK, wants to get behind them.

A multi facetted advertising campaign doesn’t have to deliver just bad news or preventative advise though. If you need help to get your message across, Touch Marketing & Design can help you. We have created campaigns for a range of clients with a range of messages. It could be a campaign you wish to run locally, regionally, nationally or even internationally through outdoor advertising,  national press as well as features in magazine publications. Have a look at our online advertising portfolio and see how we can help you get your message across to the people who matter.