Marketing activity increase in spite of the gloomy climate

Despite a 12 per cent drop in marketing spend, direct marketing activity increased in 2008. Although traditional direct mail and door-to-door marketing has been over taken by email and online marketing, activity in both fields are on the up.

Marketing On The Up

The increase in volume but the decrease in spend is due to the inexpensive cost of online and electronic campaign marketing and businesses looking around for a better deal.
2008 has seen business cut spending in all areas due to the global financial instability. Only 7 per cent of companies reported an increase in budgeted spend compared to 49 per cent reporting a decrease.

As companies keep a tight hold of their finances it is a great time to get ahead of your competition. Whether you are a small company with a tight budget or an established corporation with larger marketing budgets, online marketing can be a relatively inexpensive yet powerful marketing tool. In these torrid financial times it is the right time to get your name, products and services out there and when things begin to grow again, you’ll be right at the top of your customer’s minds.

At Touch Marketing & Design, we can help you make the most of your print and online marketing without breaking the bank. If you would like more information on our marketing services then please visit the Touch Marketing & Design website.

Print or Digital Advertising – who will win in 2009?

At the end of 2008 there was a scarcity of print work and everyone seemed to be leaning towards the digital realm. It has been said that 2009 will be a momentous year for digital, but people will still need print. As purse strings tighten clients want to see more for their money as the focus shifts to the finer details.

Print or Digital?

Although digital seems to be the way forward it has been proven otherwise by consultancy Deloitte. According to a recent survey consumers pay more attention to print advertisements than online advertisements. In the survey of consumers aged 16 to 74, 59% paid most attention to print advertising in magazines. Traditional advertising is favoured over online as 64% find any type of internet advertisements more intrusive.

It is therefore important to note that although digital advertising is an important part of any marketing campaign and also has environmental and cost benefits, we shouldn’t discount print advertising. Ideally, any marketing activity or campaign, should harness the unique powers of each.

At Touch Marketing & Design we are skilled at creating attention – grabbing advertisements for businesses of all shapes and sizes, both online and in print. To see how our expertise can help your business, please visit the Touch Marketing website.