Edinburgh Festivals Site Launches
The website promoting Edinburgh Festivals has now been launched – www.edinburghfestivals.co.uk.
Edinburgh Festival Website
As Edinburgh is a capital of cultural events and arts festivals it was vital to have a central service, which allows consumers to find out information on any ongoing and future events throughout the city. The website gives information that will appeal to different cultural audiences with great interactive services available.
The website, which has been created by Leeds based digital agency Numiko, represents 12 of the city’s major festivals throughout the year. The site will be developed in the future to enable ticket booking and purchasing system covering around 300 venues. A TV channel will also, hopefully, be part of these future developments.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
The Pie Factory Gets a Rebrand
The Pie Factory, part of the MediaCity UK (MCUK) family, who produce TV and film productions in the North West, have been rebranded.
Pie Factory
The Pie Factory wanted to blend in with the MCUK identity yet still hold its own distinctive look and feel.
The Manchester based design agency Drum Beat were assigned to complete the rebrand and have now designed a new brochure to promote the facilities at MediaCity UK.
The new brochure is in the style of a manual and incorporates pie shaped die-cuts as a viewfinder showcasing the facilities available. The combination of paper stocks creates a visual balance between the industrial setting and the studios cutting edge facilities. Alongside the new brochure, stationery and identity guidelines have also been produced.
The Pie Factory, formerly known as the Freshbake Pie Production Factory has long been the location for production facilities, sound stages and production offices for TV and film. The Royle Family and Sunshine being a couple of the big name TV shows to its credit.
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.
Leeds University Gets New Website
The old website was failing to connect with its audience and drive people to the right areas and therefore a new consumer-facing website was needed.
Leeds University
The new site will be ‘modular’ with shifting focus throughout the year. For example it will cater for undergraduates between March and July, when they are making their applications. Each audience will have its own landing page, which will help to direct people to the correct content.
A new colour palette has been developed for use online – muted gold’s, greys and beige, instead of the usual green palette of the university’s identity. This colour palette will now influence the style of new printed materials – the online looks to drive the offline marketing materials. A new tone of voice for imagery and photography has also been devised.
The new website, designed by Uber, will launch in August.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Strongbow Gets New Website
Cider brand, Strongbow is building on its new advertising campaign by launching a newly refreshed website. The Edinburgh office of design agency Rapp has designed the new look site.
Strongbow
The new site coincides with the latest running CRM campaign for Strongbow, and features visuals of tools of the trade along with features and competitions around the topic of ‘hard graft’. The website still has all of its existing content including talkSPORT, Bowtime, Bar finder and its festivals page, but it now has newly added features to encourage more interaction from consumers.
There is a grafter’s hall of fame, which allows people to upload photos of themselves or others and share why they deserve to be in the hall of fame. Lucky members could win an exclusive Bowtime T-shirt. Bow-tube is also a new feature, which allows people to upload funny clips and music.
During last years mobile CRM campaign 90,000 people were added to the client’s database. The new website aims to build on this strong relationship that Strongbow has with its consumers, hopefully creating better communication of the brands values in an entertaining, interesting and interactive way.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Rebecca Adlington Launches New Website
Rebecca Adlington, double Olympic gold medal winning British swimmer, now has a new website, www.rebeccaadlington.co.uk, which launched earlier this month. The website was designed by a Warwickshire based design studio.
Rebecca Photo
After winning at the Olympics in Beijing there has been an enormous interest in Rebecca and she hopes this will continue over the next few years. The new website will allow her to keep fans and visitors of the site informed of her ventures and progress. People will also be able to read about Rebecca and find important information about her including statistics, school projects she is involved with and recent media stories.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Budgens Launch New Packaging
Budgens own brand products have had a refresh which will be fully rolled out by the end of the year.
Budgens
The decision to rebrand all the value products was driven by the current economic climate and the fact that customers want the same quality but at cheaper prices. The design, created by Pentagram, of the ‘Good Value’ range is simple and effective. Using the same typeface of the Budgens logo, American Typewriter, the large black text sits nicely on the white background. The concept is simple and bold with a short description of each product and an accompanying image on each packet.
The design creates a smart look and feel for the ‘Good Value’ range and conveys the simplicity of the products to the consumer – simple food, simple packaging, simple pricing.
Along with this ‘Good Value’ range they are also launching the ‘Better and Best’ range before the end of the year with hundreds of packets to be changed in the revamp.
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This seems to be the time that brands are pushing products and services with the aim to successfully improve sales. Investing in a company or a product at the beginning of a year is a sensible strategy and for many companies cost-effective as it can dramatically increase sales throughout the rest of the year. It also allows plenty of time to develop a campaign across various methods and mediums.
Raising awareness is important to assist any product or company in succeeding and if you are ready to further push your brand and identity then visit our website to see how Touch marketing & Design can help you.
Sainsbury's has it in the Bag!
Sainsbury’s are launching a new range of reusable shopping bags, which will be rolled out across all stores from the middle of July.
Sainsburys Bags
The bags have been designed by London based agency Lambie-Nairn. The plastic and cloth bags feature animal illustrations that are accompanied by humorous slogans like ‘I’m nuts about recycling’. The design of the bags gives them personality, bringing them to life as friendly objects.
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Promotional products are an extremely cost-effective way to get your name in front of your target market and into the hands of the people that matter. At Touch Marketing & Design, we can develop a range of tailored solutions to help promote your business. For samples of our recent promotional product projects please visit our online promotional products portfolio.
New Website for the Motor Sport Association
A new website has been designed and branded for the Motor Sport Association, the UK arm of world motor sport governing body Fédération Internationale de l’Automobile.
Pass your test
The site, www.passyourtestonline.co.uk designed by a Bolton based agency, was based on the idea of delivering a user experience and not just a tutorial. The site, which is designed to appeal to both learners and instructors, will be used as a database and will allow driving instructors to advertise their services and give potential learners a chance to find the right instructor.
The site offers Driving Standards Agency theory and hazard perception tests, an interactive road signs quiz and more than 200 animated interactive tutorials, all aimed at 17 to 24 year olds.
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If you are looking to upgrade an already existing website or you want to get yourself online for the first time then Touch Marketing & Design can help you. We design websites for a variety of industries ranging from small independent companies to larger corporations, always insuring that your website caters for your individual needs. If you would like more information on website design then please contact info@touchmarketing.co.uk.
Cadbury Relaunches Trebor Mint Brands with a New Look
Trebor Extra Strong Mints and Softmints have had a makeover with some new packaging designed by Jones Knowles Ritchie.
Trebor Mints
JKR was asked to rejuvenate the two ‘heritage brands’ making them eye-catching with a no-nonsense brand character. The new packaging is aimed to attract 35 – 55 year old ‘lapsed users’ as well as appealing to existing customers.
The new packaging, due out this month, is visually strong and should help them stand out from the rest of the products on the shelf.
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Refreshing an identity can be a great way of reestablishing your company or business in its sector or marketplace. It is especially important when introducing new services or products and can be leverage for attracting new clients and customers. If you would like some more information on how Touch Marketing & Design can help you create the perfect identity for your business then why not give us a call on 01254 602260.
Buchanan Galleries Summer Campaign Looks Good
Buchanan Galleries has launched a summer campaign that was created by Glasgow based agency Good Creative.
Buchannan Galleries
The ‘BIG’ campaign will appear across outdoor, press, underground as well as online and will run till the end of July. They will reappear for a second burst in the autumn. The ‘BIG’ campaign is clever, using the BG of Buchanan Galleries as a brand concept that can allow flexibility in further advertisements. They can utilize the concept for any range of products including fashion and homeware and can be used to advertise for special seasons such as Christmas.
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If you would like to advertise your own products and services then Touch Marketing & Design could help you. We can help you create advertising campaigns that really capture the attention of those who matter most. Have a look at our online portfolio and see how we can help you. You can get in touch by emailing info@touchmarketing.co.uk. We look forward to hearing from you.
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