Diet Irn-Bru hopes to hit the spot!

Barr’s Irn-Bru adverts are infamous for their humour and are simply iconic, from the original “Made in Scotland from girders’ adverts to more modern examples like the ‘Phenomenal” campaign.

Diet Irn-Bru

Now they have launched a new outdoor campaign to draw consumer attention to its sugar free variety, diet Irn-Bru. The ads feature two amusing images and ask consumers to ‘Spot the difference’. The only difference being that one of the images clearly says ‘sugar free’. Barr hopes that the adverts will illustrate to consumers that the drink has ‘the same refreshing taste’ as normal Irn-Bru.

Humour is often used in advertising to draw consumer attention and as Irn-Bru has proved throughout the years, it works! If you think adding some humour into your advertising campaigns or you want to look at how else you can market your business or products through advertising then please get in touch. Touch Marketing & Design can help you get your advertising campaign off the ground and help to grow your business.

Marketing activity increase in spite of the gloomy climate

Despite a 12 per cent drop in marketing spend, direct marketing activity increased in 2008. Although traditional direct mail and door-to-door marketing has been over taken by email and online marketing, activity in both fields are on the up.

Marketing On The Up

The increase in volume but the decrease in spend is due to the inexpensive cost of online and electronic campaign marketing and businesses looking around for a better deal.
2008 has seen business cut spending in all areas due to the global financial instability. Only 7 per cent of companies reported an increase in budgeted spend compared to 49 per cent reporting a decrease.

As companies keep a tight hold of their finances it is a great time to get ahead of your competition. Whether you are a small company with a tight budget or an established corporation with larger marketing budgets, online marketing can be a relatively inexpensive yet powerful marketing tool. In these torrid financial times it is the right time to get your name, products and services out there and when things begin to grow again, you’ll be right at the top of your customer’s minds.

At Touch Marketing & Design, we can help you make the most of your print and online marketing without breaking the bank. If you would like more information on our marketing services then please visit the Touch Marketing & Design website.

Time or Money – it Doesn't Matter as Long as You Give it to Charity!

In the current economic climate, a recent report has revealed that while consumers are cutting back on giving money to charities, they are still willing to donate their time. In a recent national survey, around 60 per cent of people said they would prefer to donate their time to charities rather than cash.

Charity Support

People are cutting back on charity donations as they tighten their belts but volunteering your time and support can be valued just as much as your money.

At Touch Marketing & Design we provide our time and marketing and design experience to our chosen charity, Macmillan Cancer Support.

Macmillan relies on voluntary donations for 99 per cent of their income and they couldn’t provide their vital services without the people who support them.

For more information about the help Macmillan Cancer Support offer for details of how you can help, please visit: www.macmillan.org.uk.

We flick the 'switch ' for Dugdales Commercial

Touch Marketing & Design have just designed and launched a site for Dugdales Commercial, the North West’s premiere commercial digital TV system installation specialists.

Dugdales Commercial

As the UK digital switchover is now well underway, Dugdales Commercial are helping businesses, organisations, care homes, schools and landlords ensure their property is ready for the impending digital TV switchover.

The new site offers easy to understand step by step information on how to ensure the commercial world is well prepared and have all the information they need.

We will continue to work with Dugdales Commercial adding new sections and content to the site to coincide with the digital switchover timetable as set by the government.

Speaking of the launch of the new site, David Pollard, head of business development at Touch Marketing said, “We had a very tight deadline in which to launch the site and needed to get across some quite technical information in a succinct, easy to understand way. Our expertise in web site design and copywriting ensured we met this challenge and also launched the site two weeks early”.

You can view the new Dugdale Commercial site here.

To see how Touch Marketing website design and copywriting services can help you, please visit our website.