Golf Industry Organisation is Pro Environment

A new website www.golfenvironment.org for the Golf Industry Organisation (GEO) has been created by an Edinburgh based digital agency to promote environmental excellence across the golf industry.

GEO

The new site is designed to be more accessible to golf courses around the world and looks to offer the most efficient form of environmental certification available in any major sector. The attractive site allows any golf facility the chance to represent its environmental commitment publicly and be recognised for achieving high levels of performance. 

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If you think that your corporate identity or your website need a refresh then why not give Touch Marketing & Design a call on 01254 602260 and see how we can help you. You can also have a look at our online portfolio at www.touchmarketing.co.uk to see how we have helped others.

Imperial War Museum Campaign

The Imperial War Museum North in Manchester has a new exhibition, Captured: The Extraordinary Life of Prisoners of War. This is the Salford Quays based museum’s major exhibition for 2009.

Imperial War Museum

The exhibition itself shows what everyday life for soldiers and civilians captured in conflicts in Europe and the Far East. Visitors will also discover true stories about legends like The Great Escape.

The exhibition advertising, deigned by a Cheshire based agency Wonder Assocites, uses contemporary illustration and typography that depicts the dramatic moment of being captured. The use of colour and style reflects propaganda posters from around this time also. Other marketing material has been created including invites for previews; outdoor campaigns, online and press advertising, promotional print, direct mail featuring a limited edition escape glider and in-venue promotions.

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If you have an up and coming event that you wish to advertise then Touch Marketing & Design can help you. We can help with promotion using various marketing materials including advertising, direct mail campaigns and email marketing. We can also design your invitations, tickets, venue promotions, menus and much more to ensure your event is succesful memorable. If you would like more information on our event management services then please visit our website at www.touchmarketing.co.uk or call us on 01254 602260.

Making Food Splenda-ful!

Johnson & Johnson owned McNeil Nutritionals has launched a press campaign aimed at persuading women to try Splenda as a low calorie alternative to sugar.

Making food Splenda – ful!

The adverts will appear in The Daily Telegraph and issues of women’s titles such as Good Housekeeping. The press campaign is part of a wider attempt to attract women 45 and over who either use sweetener or are looking to reduce their calorie intake.

The adverts feature an image of a clock with cups of cappuccino and slices of cake, which represent the numbers and two teaspoons showing the clocks hands. The campaign hopes to show people that they can ‘enjoy sweetness anytime’ without the worry of calories.

 

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Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.

New Website 'Steels' the Limelight!

Touch Marketing & Design website design team have launched a brand new website for AP Steel who are one of the UK’s leading suppliers of high grade structural steel.

AP Steel

The modern, stylish and simple-to-use site is packed with a wealth of information about the company and the products and services provided, making the site highly effective in both look and function.

Invaluable
Ensuring that the site is kept up-to-date with all the latest news, industry developments and a host of useful information, AP Steel are keen to develop the site as an invaluable online resource for existing and potential customers alike.

AP Steel, who enlisted the skills of marketing and design agency Touch Marketing & Design for the project, are delighted with the results.

Speaking of the launch AP Steel General Manager Richard Searle said “we believe that our new website will become a vital tool in developing our profile, maintaining strong communication links with our existing customers, as well as providing potential customers with all the information they need about us and our wide range of products”.

Features
The site has a wide range of special features including an extensive products section, gallery, news, links and special industry tools as well as a useful downloads section. The site also encourages visitors to signup for regular email updates.

Find out how our website design services can really help your business. From a simple brochure site to a fully interactive ecommerce websites to enable you to sell online, our cost-effective solutions and fast turnaround will ensure you make the most of your web presence. Please visit www.touchmarketing.co.uk for more details.

New Census Identity Unveiled

The Office for National Statistics (ONS) has a fresh new brand identity, which is to be used in new campaigns running up to the 2011 Census.

New Census Identity Unveiled

The new look features models that represent business and social issues encompassing the strapline ‘Help tomorrow take shape’.

The models have been created with origami using bright colours, which stand out against a landscape made up of urban, rural, residential and industrial scenes. Its intention is to show the coming together of the nation through the Census.

The Census takes place every ten years throughout England and Wales, providing population estimates, socio-economic and demographic information. This information is vital to the governments future policy decisions.

The new branding will be first seen through a trial run Census, which is to be sent out to 100,000 households later this year. The 2011 Census will also be pushed online with a dedicated website providing information and advice for people on how to fill out the Census form.

Keeping your businesses look and feel fresh and contemporary is vital – stand out and be noticed with a new identity that really sets you apart from the competition. Touch Marketing & Design can help you create an identity that is specifically tailored to meet your individual needs and reach your target market. Why not get in touch by email at info@touchmarketing.co.uk or give us a call on 01254 602260 and see how we can help you unveil a new look for your business. For more information, view our website at www.touchmarketing.co.uk.

Premier Inn Rivalry

Premier Inn, the budget hotel chain, has launched an aggressive multi-million pound print advertising campaign targeting their market rivals.

Premier Inn Rivalry

The campaign adverts list the services and values provided at Premier Inn. They include copy such as ‘Looks like its time to take a holiday from Holiday Inn’ and ‘So what exactly is it that’s best about Best Western?’

Premier Inn has used Lenny Henry as a brand ambassador in previous campaigns and he will still feature in future campaigns. These adverts however are aimed to bring customers back to Premier Inn after a slump during the recession, specifically targeting leisure travelers.

Marketing your business is key to making sure potential customers know what you offer and to give them alternatives in the market place. Touch Marketing & Design can help analyse your marketing and ensure your marketing budget is being spent in the best possible way in promoting your business. Call us today on 01254 602 260 or visit us at www.touchmarketing.co.uk.

Project Ellesmere

An Ellesmere Port re-brand, marketing and communication campaign has now been completed in a bid to encourage inward investment and business relocation to the area.

Ellesmere Port

The project has taken four years to complete and sees a new brand identity featuring alongside new marketing literature, adverts and even a micro-website for the town.

New photography was also used to highlight the innovative and successful businesses that are already located in the area, which will be used on all marketing material.

If your corporate identity or marketing collateral is looking a old fashioned and needs updating just like Ellesmere Port, then let Touch Marketing & Design help you. We have great experience in developing brands and helping to maintain a modern and fresh look for different business sectors. Why not have a look at our online portfolio at www.touchmarketing.co.uk and see how we could help your business flourish.

Why not Ask Jeeves?

Ask.com is reintroducing their much-loved character Jeeves back into its corporate identity.

Why not Ask Jeeves?

Jeeves, who was dropped in 2006, has been reinstated due to market research, which highlighted the popularity of the character. Ask.com hopes to gain market share from search engine rivals Google, Yahoo and MSN with this new change following Ask.com’s 20 per cent growth this year.

www.askjeeves.com and www.askjeeves.co.uk will be active alongside www.ask.com and www.ask.co.uk. Jeeves will make appearances on Facebook and Twitter where there will be questions, videos, a diary and images posted.

It seems to be the time to freshen up existing brands and listen to the marketplace. Touch Marketing & Design can help you reach potential customers, help you develop a clear and measurable marketing strategy or even help refresh your website. Why not have a look at our website – www.touchmarketing.co.uk and see how our wide range of services can help you and your business.

Wake up and smell the coffee!

Kenco have updated their website giving it a refresh which coincides with a new launch of printed marketing material for their ‘away from home’ travel and catering market.

Kenco

The website – www.kencocoffeecompany.co.uk – now features a news area which will be updated regularly with the latest information and promotions. There will also be an ‘interactive coffee consultant’ section which will allow users to find the ‘perfect hot drinks solution for their specific environment’.

Both the printed materials and the website follow a heritage theme promoting Kenco’s traditional methods, authenticity and real taste.

Your website is an essential marketing tool and it needs to look good in order to keep up with your competitors. If your website looks dated – give it a refresh! Your website is what will sell your products and or services and therefore keeping it fresh, modern and updated is vital in today’s market. If you would like to find out how Touch Marketing & Design could help you update your web presence then give us a call on 01254 602260 and why not have a look at our online portfolio at http://www.touchmarketing.co.uk/design-marketing-service-portfolio-websites.htm.

You've been.. thanked!

Britvic have released a limited edition Tango can where the brand name has been replaced with the word ‘Thanks’. This is their way of showing appreciation for the public campaigns, which helped to save the Tango brand.

Tango

Tango has seen sales fall in recent years but a humorous ‘Save Tango’ campaign has helped to reinstate the brand in the marketplace. The campaigns adverts blamed Tangos decline on busybodies over-obsession with health. Fans also held a protest march across London Bridge, which was led by comedian Dom Joly. The campaigns were a great success and have increased the fan base of Tango and in turn its sales.

This campaign shows the power of good branding. Having an individual identity for your company is vital to succeed in any marketplace, as it can often be what sets you apart from your competition. If you would like advice on how Touch Marketing & Design can help your business stand out from the crowd then please get in touch on 01254 602260. You can also have a look at our online portfolio at www.touchmarketing.co.uk and see how we have helped other businesses.